The Traditional Jewelers In A Modern Era
Michel approached us with a need of a fast & slick website that would make him look more professional in his path to his global expansion. The company already had a simple informative website lacked the beauty, slickness and elegancy. Therefore we stepped in and provided the ultimate solution
About Michels Jewellery
Michel is a qualified jeweller with over 40 years of experience in handmade & restoration of antiques jewellery & museum pieces. Michel’s jewellery is a family business but at the same time we are a member of the largest group of jewellers in Australia & NZ called “Nationwide Jewellers”.
Michel’s Jewellery already utilised an online presence with the purpose to attract and convert potential leads.
The previous website suffered from:
- Slow Page Load
- Old-Fashioned Design
- Poor User Experience
- Non Product Specific Conversion Form
- No Product Category Infrastructure
- No Internal Support Page
The aforementioned pains didn’t allow Michel’s Jewellery to get the desired ROI.
How DomainStar Helped
Upon a 3-month project lifecycle, DomainStar has developed a slick & stunning website. The client objectives were achieved by designing a modern layout that is consistent with the company’s brand image. The design also included attractive components such as retina-ready slider, CSS animations & original HD content.
We developed the website to be 100% responsive for all devices, operating systems & browsers, including smartphones and tablets.
We introduced the DomainStar custom members portal which enables users to have visibility to premium offers, products & features.The developed website has been fully integrated with Michels Jewellery social channels, including Facebook & Gmail.
We have followed the Google & Pingdom page ‘speed test’ guideline to resolve all issues achieving a score of 98% and making the client’s website load less than 3 seconds.
DomainStar increased leads conversion by 35% by developing product specific funnels, including:
- Newsletter Opt-In Lightbox Model
- Contact Us Form
- Dynamic Quotation Journeys
The project was delivered according to the expected timelines and requirements. In addition, a full training session was provided to the client in order to master the craft of successful administration
“It is near impossible to find a company like DomainStar when it comes to professionalism, reliability & service. I want to thank you & your team for the wonderful work you put to achieve a website that I am really proud of.”
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