Case Study – MJ

The Traditional Jewelers In A Modern Era

Michel approached us with a need of a fast & slick website that would make him look more professional in his path to his global expansion. The company already had a simple informative website lacked the beauty, slickness and elegancy. Therefore we stepped in and provided the ultimate solution

About Michels Jewellery

Michel is a qualified jeweller with over 40 years of experience in handmade & restoration of antiques jewellery & museum pieces. Michel’s jewellery is a family business but at the same time we are a member of the largest group of jewellers in Australia & NZ called “Nationwide Jewellers”.

Metrics To Success

Stunning User Interface

Cross-Device Compatibility

Premium Members Portal

Rapid Speed Page Load

Lead Capturing Form

Stunning User Interface

Challanges

Michel’s Jewellery already utilised an online presence with the purpose to attract and convert potential leads.

The previous website suffered from:

  • Slow Page Load
  • Old-Fashioned Design
  • Poor User Experience
  • Non Product Specific Conversion Form
  • No Product Category Infrastructure
  • No Internal Support Page

The aforementioned pains didn’t allow Michel’s Jewellery to get the desired ROI.

How DomainStar Helped

Upon a 3-month project lifecycle, DomainStar has developed a slick & stunning website. The client objectives were achieved by designing a modern layout that is consistent with the company’s brand image. The design also included attractive components such as retina-ready slider, CSS animations & original HD content.

We developed the website to be 100% responsive for all devices, operating systems & browsers, including smartphones and tablets.

We introduced the DomainStar custom members portal which enables users to have visibility to premium offers, products & features.The developed website has been fully integrated with Michels Jewellery social channels, including Facebook & Gmail.

We have followed the Google & Pingdom page ‘speed test’ guideline to resolve all issues achieving a score of 98% and making the client’s website load less than 3 seconds.

DomainStar increased leads conversion by 35% by developing product specific funnels, including:

  • Newsletter Opt-In Lightbox Model
  • Contact Us Form
  • Dynamic Quotation Journeys

The project was delivered according to the expected timelines and requirements. In addition, a full training session was provided to the client in order to master the craft of successful administration

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Michel Assi

CEO & Founder

“It is near impossible to find a company like DomainStar when it comes to professionalism, reliability & service. I want to thank you & your team for the wonderful work you put to achieve a website that I am really proud of.”

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Give us a call

(+44) 7786 443070
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Email us at

info@domainstar.me
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Follow us

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