The CourtYard Development

Overview

The CourtYard is a singular and premium development in the heart of Nicosia, Cyprus. This visionary concept, by Green Park Residences, was influenced by the traditional, welcoming Cypriot courtyard model to create a contemporary equivalent. Our services included:

Deliverables

  1. Digital Marketing Strategy Creation & Implementation
  2. LinkedIn Management & Advertisement
  3. Google Ads Management & Advertisement
  4. End-of-Month Performance Reporting

What we achieved:

86K

Website Traffic

2.2M

Impressions

847K

Reach

25%

Average CTR

Digital Marketing Strategy Creation

Upon executing our market research, we were able to identify the main target audiences and their associated competition. The strategy included customer persona defintion, competitor analysis, campaign timeframes, ads & budgeting.

Roadmap

LinkedIn Management & Advertisement

Having the agreed target audiences in mind we created content that would fit their needs. The monthly calendar plan included 8 posts/campaigns per month and the campaign types included educational, promotional and lifestyle.

Google Ads Management & Advertisement

Following the brand’s guidelines and the strategy previously created by our team, we created a consistent monthly plan with the content that we would reach the audience. Our Google Ads campaigns included both Search & Display types.

KPIs
Reporting & Monitoring

End-of-Month Performance Reporting

The CourtYard team are always informed of their marketing effort’s progress at the end of the month. The report includes all campaign details, KPIs and comparison between the months.

Client Testimonial

The team at DomainStar are always willing to go the extra mile when it comes to our requests. Very knowledgable in regards to latest technologies and marketing tactics. Kudos to the whole team. Thank you.
Elias Ioannides
Property Development Officer

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