The CourtYard Development
The CourtYard is a singular and premium development in the heart of Nicosia, Cyprus. This visionary concept, by Green Park Residences, was influenced by the traditional, welcoming Cypriot courtyard model to create a contemporary equivalent. Our services included:
- Digital Marketing Strategy Creation & Implementation
- LinkedIn Management & Advertisement
- Google Ads Management & Advertisement
- End-of-Month Performance Reporting
What we achieved:
Digital Marketing Strategy Creation
Upon executing our market research, we were able to identify the main target audiences and their associated competition. The strategy included customer persona defintion, competitor analysis, campaign timeframes, ads & budgeting.
LinkedIn Management & Advertisement
Having the agreed target audiences in mind we created content that would fit their needs. The monthly calendar plan included 8 posts/campaigns per month and the campaign types included educational, promotional and lifestyle.
Google Ads Management & Advertisement
Following the brand’s guidelines and the strategy previously created by our team, we created a consistent monthly plan with the content that we would reach the audience. Our Google Ads campaigns included both Search & Display types.
End-of-Month Performance Reporting
The CourtYard team are always informed of their marketing effort’s progress at the end of the month. The report includes all campaign details, KPIs and comparison between the months.