DIGITAL MARKETING STRATEGY
A wise man once said that an idiot with a plan can win a genius with no plan.
Digital Strategy
= Your Company's BackBone!
The digital marketing strategy document will be the backbone of your company’s marketing initiatives. It will outline in detail what will happen and what will be delivered in each phase/stage of the project.
Set your strategy, make more of your budget, achieve better results.
Whether you employ an internal digital marketing team, or you have outsourced parts of your digital marketing to specialist agencies/freelancers, we can assist with putting all the puzzle pieces together and work with you to custom develop your company’s digital marketing strategy.
A Holistic
Marketing Approach
We offer the complete marketing package, from SEO and Paid Media to Web-design! DomainStar’s team consists of highly experienced enthusiastic experts in digital marketing and are ready to undertake your projects and deliver solid data driven results.
Web Design
Step up your business’ online presence with a sleek and user friendly website. Our developers will tailor your website to your needs.
Google Ads
A highly cost-effective advertising method which can be applied on both search engines and websites. Pay every time a user clicks on your ad.
Organic SEO
Step up your business’ online presence with a sleek and user friendly website. Our developers will tailor your website to your needs.
Email Marketing
Reach your target audience with attractive and GDPR compliant email designs, tailored to their specific needs & objectives.
Facebook/Instagram Marketing
Engage with your followers in the social world and convert them into recurring clients.
LinkedIn Marketing
Engage with your followers in the social world and convert them into recurring clients.
Data-Driven
Digital Marketing Process
We provide our clients with a bespoke digital marketing strategy that will solve your business challenges. Check out our process!
KPIs
- What does success look like?
- What should you be tracking and measuring to evaluate digital performance and Return on Investment (ROI)?
Target Audience
- Who are your target audiences?
- Where do they hang-out on various digital platforms?
- What are their needs and behaviors?
- What are their interests?
Competitor Matrix
- Who are your competitors?
- What is their market share?
- How can you use digital marketing to get ahead of the competition?
Channel Mix
- What is the best digital media channel mix (social media, SEO, Google Ads, Email Marketing) to ensure an effective and cost-efficient result that aligns with business objectives and KPIs?
- How do you map different media channels with the consumer decision journey?
- What is your optimal paid, earned, and owned media budget?
Content
- What content should you develop?
- Do you have enough content to attract and engage with the right audience?
- How can you use audience data and insights to develop content and customer messaging?
Roadmap
- How do you implement your digital marketing strategy for an ongoing success?
- What does a short-term and a long-term plan look like?
- What is the best way to govern a digital roadmap?
FAQs
- Digital Marketing Strategy
A digital marketing strategy outlines in detail the project plan, phases, and accompanied actions/tasks that will enable you to reach your desired goals and objectives. Reach out to us to help you with your digital marketing strategy in Cyprus.
Times are changing… All the world is now connected online. Your business needs to have an online presence in order to communicate and sell your products or services to your target audience. We can help you plan and achieve your online goals with a comprehensive digital marketing strategy.
A digital marketing strategy in Cyprus depends on the client’s objectives and budget. The minimum duration is 6 months.
We Love
Working With Them
We build the things other agencies tell you can’t be done and we’re pretty good at it too
PKF Cyprus
Very good work by a great team of professionals! Happy to work with you!
George Koukoumas
Costis Efstathiou
Pavlos and his team at DomainStar are great listeners, they understood exactly what I was trying to achieve and I can’t praise their attention to detail highly enough. They have taken my initial project brief and developed a quality brand identity as well as designed and developed my personal website. The team is responsive, adaptable, reliable and a pleasure to work with.
Costis Efstathiou
AGF Health Trading
We have commissioned DomainStar Agency to re-design our company’s website. The communication was really good and the end product is something we are really proud of. Thank you for the amazing work guys. We recommend Pavlos and his team at DomainStar for any web related project!
Constantinos Christodoulides
Efstathiou Law Firm
It is near impossible to find a company like Domainstar when it comes to professionalism, reliability & service. I want to thank everyone at DomainStar for the wonderful work you put to achieve a website that I am really proud of, on time and on budget! I highly recommend Pavlos and his team for any digital project!
Efstathios Efstathiou
ONNIK Time Center
We are extremely happy with the website that DomainStar has created for us. It is visually appealing, clean, easy to navigate and responsive – everything we asked for. The guys did a fantastic job…The CMS is intuitive and user friendly. Pavlos was a pleasure to work with and has offered advice and support post launch. A fantastic service, we would highly recommend and we will continue to work with them. Kudos for the great work guys!!!
Haro Yenovkian
Crowne Plaza Hotel Limassol
Good company to use if you’re looking to revamp your website! They were able to offer all the site customization we asked for which was really important to us. Shout-out to Pavlos and Nicolas for their personal efforts!
Rebecca PIerides
Charalambos Pilakoutas Group
We are very happy with DomainStar’s SEO services and the amount of organic traffic coming to our website! Thank you for the amazing work guys! Highly recommended to anyone looking to boost their rankings in Google.
Stalo Pilakouta
Mcmillan Woods
Pavlos and DomainStar’s team have been a pleasure to work with. McMillan Woods’ website is now ranking for a variety of competitive keywords in Google’s search results and this is just the start. Highly recommended SEO agency! Thanks again for the amazing work.
Angelos Aristodemou
Clarks Cyprus
We are very happy with DomainStar’s social media management & marketing service. Pavlos and his team are very professional and deliver on time. I was really impressed with their lightening quick understanding of our company brand and ability to produce original, clever, and meaningful posts every week. Highly recommended digital agency!
Phivos Nicolaides
Resilient Lives
We would like to say a hearty thank you for all the amazing work on our website. We are so pleased with the results and we really appreciate the love and hard work you put in. DomainStar is higly recommended for any online/digital needs you may have. Thanks again for the amazing work!
Eleana Hadjimina
Aes Ambelis Winery
DomainStar is an amazing company to work with as they are always responsive and willing to go the extra mile to get the job done right and in a timely manner. A very reliable and intelligent team. We contacted a number of digital agencies to create our new website and it was clear right away that DomainStar was the right choice. Thank you again Pavlos and team!
George Tripatsas
Marathon Distributors
We are extremely satisfied with the website DomainStar has created for us. It is minimal, well designed, functional and easy-to-use which makes it great. Pavlos and his team are enthusiastic and passionate about their work. They are professional, reliable, flexible, and highly responsive. It has been a pleasure working with DomainStar and I look forward to collaborating with them again during the next phase of our project.
Simone Kapakiotis
N.PSARAS Construction
Our vision was to redesign our old website and Domainstar brought this vision to life, it came out even better than we expected. Pavlos and his team understood our requirements and we are very happy with the result. We highly recommend Domainstar for anyone who wants to design or redesign their website.
Evangelia Psara
Occhio Hospitality Group
Thank you DomainStar for the outstanding professional job you did for us! Occhio Hospitality Group highly recommends you for the quality and professionalism that we experienced every step of the way! I look forward to a long-lasting relationship!
Alex Vassiliou
ATLAS Offshore Ltd
We partnered with DomainStar to design and develop our new website. The guys were amazing. They were friendly, flexible and nothing was too much trouble. Pavlos met with us quite a few times and we found the whole process a great experience. I would definitely recommend DomainStar – you won’t be disappointed
Theodoros Pierides
P&M Insurance Brokers
We were looking for a redesign of our old website and our requirements were to have a clean and minimal website, which would be used for our online campaigns. DomainStar understood our requirements and went beyond our expectations. I am really proud and satisfied with the new website and I highly recommend Pavlos & his team for any website-related projects! Thank you, guys!
Constantinos Prodromou
AROSAL
We have contacted a number of digital agencies and none were so clear and honest as DomainStar was. They sat down with us, talked through all our needs and objectives, understood what we were after and provided a custom proposal based on our specifications. Highly recommended digital agency!
Arofat Salayeva
Wealth Hosts
When we approached DomainStar we were looking for a clean, responsive website to showcase our property management company and our services. Pavlos and his team understood the website requirements and made us aware of the possible constraints we would face. We highly recommend DomainStar to be your website & digital marketing partner!
Demetris Pantelides
Caterways
Domainstar has helped us create a new, attractive and easy-to-use website, which we are very proud of. It has helped build our brand image and has brought to us many new inquiries. Pavlos and his team are very helpful and responsive to our demands for further improvements, always going beyond our expectations.
Christos Konteatis
Lanitis Aristophanous
DomainStar was referred to us by a trustworthy business partner/friend. After reviewing their website, I decided to give DomainStar a try. I am happy to say I was not disappointed! From the onset, I knew DomainStar was a team I could work with. In the end, I was very pleased with the final project.
