Caterways

Project Overview

Caterways is a Cyprus based manufacturer and supplier of disposable food packaging, serving airlines, cruise lines, hotels, quick service restaurants, supermarkets, cafes, bakeries and food packers across Europe. With head offices in Nicosia and additional operations in Athens and Heraklion, the company has spent close to four decades building a one stop supply model for caterers, offering everything from custom printed cups and paper bags to aluminium containers and workwear disposables.

A complete website transformation for Caterways, built to reflect their reputation as a trusted one-stop packaging supplier across Cyprus, Greece, and beyond.

Our Role

Rebuilding the product architecture

Caterways came to DomainStar with a wide and technical product range that the previous site struggled to present clearly. With twelve distinct packaging categories and hundreds of individual products serving very different buyers, from hotel procurement teams to quick service restaurant chains, the existing structure made it difficult for visitors to find what they needed quickly. Our first task was to rebuild the information architecture from the ground up, grouping products into clear, consistently labelled categories and giving each one its own dedicated landing page with imagery, descriptions and a direct path to enquiry.

Designing for trust and scale

On the design side, we wanted the site to feel as established and trustworthy as the business itself. Caterways has operated for close to forty years and supplies some of the best known names in hospitality and food service, so the new design leans on clean product photography, a calm and professional colour palette, and prominent placement of partner brands and awards. 

We built the site on WordPress with Elementor to give the Caterways team an interface they could manage independently, while keeping page templates structured enough that new products and categories could be added without breaking the layout. A homepage video, refreshed brand storytelling and clearer regional contact details for the Nicosia, Athens and Heraklion offices were added to support the company’s multi market footprint.

Supporting sustainability and discoverability

Sustainability is increasingly central to how hospitality and food service buyers choose suppliers, so we gave it a proper home on the site rather than treating it as an afterthought. Dedicated Sustainability, CSR and Certifications pages were built to sit alongside the product catalogue, giving procurement teams the credentials they need during supplier evaluation. We also optimised the site for performance and mobile use, since much of the catalogue browsing happens on the move, and tightened up metadata and image handling to improve discoverability in search. The result is a site that matches the scale and credibility of the business while giving the Caterways team the tools to keep it current.

Client Testimonial

Domainstar has helped us create a new, attractive and easy-to-use website, which we are very proud of. It has helped build our brand image and has brought to us many new inquiries. Pavlos and his team are very helpful and responsive to our demands for further improvements, always going beyond our expectations.

Christos Konteatis
Business Development Manager

What we achieved:

+35%

Enquiry form Submissions

+86%

Website Traffic

+27%

average Session Duration

Digital solutions that drive results