Charalambos Pilakoutas Group



Charalambos Pilakoutas Group is a car agent representing many known car brands in Cyprus, such as BMW, Renault, Jaguar, Nissan and more. They approached DomainStar, with the need to increase their brand awareness and presence in Google, while also to acquire organic traffic. We provided the following services:


  1. Digital Marketing Strategy
  2. Search Engine Optimisation

What we achieved:


Increase in Organic Traffic


Keywords Ranked


1st Page Keyword Rankings

Campaign Objectives

  1. Improve organic search visibility and keyword rankings for target brand models and related automotive terms.
  2. Increase organic search traffic to the Charalambos Pilakoutas website, focusing on attracting potential car buyers and luxury vehicle enthusiasts.
  3. Enhance website performance and user experience to optimize conversion rates and maximize user engagement.
  4. Establish Charalambos Pilakoutas as a leading authority and source of information in the luxury automotive industry in Cyprus.
  5. Drive awareness of their dealership locations and increase footfall to physical showrooms.


To achieve the campaign objectives, we developed and executed a comprehensive SEO strategy tailored to Charalambos Pilakoutas’ unique requirements. Here are the key strategies and tactics employed during the 12-month SEO campaign:

Strategy & Execution

Keyword Research and Optimization: We conducted thorough keyword research to identify high-value and relevant keywords specific to the luxury automotive industry in Cyprus. Utilizing this data, we optimized the website’s meta tags, headings, content, and internal linking structure. This ensured that Charalambos Pilakoutas’ website was effectively targeting the right keywords to attract qualified organic traffic.

On-Page Optimization: Our team implemented on-page optimization techniques, including improving site architecture, enhancing page load speed, optimizing image alt tags, and creating SEO-friendly URLs. 

Variety of Keywords ranked

Technical SEO: Our team conducted a thorough technical SEO audit of the website, identifying and resolving any technical issues that hindered search engine visibility and user experience. This included improving site speed, fixing broken links, ensuring mobile-friendliness, and implementing structured data markup to enhance search engine understanding of the website’s content.

Link Building: We implemented a strategic and ethical link building campaign to improve the website’s authority and increase its visibility in search results. This involved acquiring high-quality backlinks from relevant and authoritative websites in the automotive industry through guest blogging, content outreach, and fostering collaborations with industry influencers.


Through the implementation of a comprehensive and tailored SEO campaign, we successfully improved Charalambos Pilakoutas’ online visibility, organic search traffic, and keyword rankings. The enhanced user experience, increased footfall, and established brand authority have positioned Charalambos Pilakoutas as a leading luxury automotive group in Cyprus.

Through our SEO actions, the campaign achieved remarkable results in attracting potential car buyers, amplifying brand awareness, and driving business growth for the automotive group.

Client Testimonial

We are very happy with DomainStar’s SEO services and the amount of organic traffic coming to our website! Thank you for the amazing work guys! Highly recommended to anyone looking to boost their rankings in Google.

Stalo Pilakouta
Marketing Director

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