Project Overview
Charalambos Pilakoutas Group is one of Cyprus’ leading automotive dealerships, representing globally recognised brands including BMW, MINI, Jaguar, Land Rover, Nissan and Renault. With over 60 years in the Cyprus motor trade, the Group has built a reputation for personal service and dealership excellence across its showroom network.
They approached DomainStar to grow their digital presence, with the goal of increasing organic visibility, attracting qualified car buyers and luxury vehicle enthusiasts, and strengthening their authority as the go to source for automotive information in Cyprus.
From search engines to AI assistants, from Google results to ChatGPT recommendations, Pilakoutas Group shows up wherever Cyprus car buyers are looking.
Our Role
- Comprehensive keyword research
- On page optimisation
- Technical SEO Audit
- AI Search Visibility Strategy
- Performance Report
Search Engine Optimisation
Strategy & Execution
Keyword Research and Optimization: We conducted thorough keyword research to identify high-value and relevant keywords specific to the luxury automotive industry in Cyprus. Utilizing this data, we optimized the website’s meta tags, headings, content, and internal linking structure.
On-Page Optimization: Our team implemented on-page optimization techniques, including improving site architecture, enhancing page load speed, optimizing image alt tags, and creating SEO-friendly URLs.
Technical SEO: Our team conducted a thorough technical SEO audit of the website, identifying and resolving any technical issues that hindered search engine visibility and user experience. This included improving site speed, fixing broken links, ensuring mobile-friendliness, and implementing structured data markup.
Link Building: We implemented a strategic and ethical link building campaign to improve the website’s authority and increase its visibility in search results. This involved acquiring high-quality backlinks from relevant and authoritative websites in the automotive industry through guest blogging and content outreach.
AI Search Visibility
Organic Growth & AI Search Optimization
We built a comprehensive SEO strategy spanning technical optimization, on-page content, and structured data across Pilakoutas Group’s multiple brand pages and vehicle catalogue. We developed targeted content addressing key buyer searches, from model comparisons to ownership guides, strengthening the Group’s authority across BMW, Jaguar, Land Rover, MINI, Renault, and their other represented brands in Cyprus.
As search increasingly shifts toward AI assistants, we also optimized content and entity signals to improve visibility within tools like ChatGPT, Gemini, and Google AI Overviews. Through ongoing monitoring and refinement, Pilakoutas Group has built a stronger presence across both traditional search rankings and AI-driven discovery channels.
Client Testimonial
We are very happy with DomainStar’s SEO services and the amount of organic traffic coming to our website! Thank you for the amazing work guys! Highly recommended to anyone looking to boost their rankings in Google.
