Project Overview
Lanitis Aristophanous Ltd is a leading Cyprus-based supplier and distributor specializing in timber and wood-based products, specialized building materials, ceramics and sanitary ware, parquet, and decking. With over a century of combined industry experience, the company has built a strong reputation for quality, reliability, and innovation.
Lanitis Aristophanous approached us to modernize its digital presence, enhance brand visibility across social media, and drive measurable leads through a strategic mix of website development, organic engagement, and performance-driven advertising.
From social feeds to search results, from showroom visits to job-site recommendations, Lanitis Aristophanous shows up wherever Cyprus builders, architects and homeowners are looking for quality materials.
Our Role
- Website Design & Development
- Facebook & Instagram content creation
- Facebook & Instagram Ads management
- SEO & AI Search Visibility
- Google Ads
Website Design & Development
Focused on Seamless User Experience
We designed and developed a fully responsive, modern website that reflects Lanitis Aristophanous’s brand values and comprehensive product offering.
Key actions included:
- Redesigning the site architecture for seamless navigation and improved user experience.
- Developing a mobile-optimized interface ensuring accessibility across all devices.
- Implementing a robust CMS, allowing the internal team to easily update product information and content.
- Creating structured product categories and intuitive filters to guide users toward relevant materials and collections.
- Integrating SEO best practices – optimized URLs, metadata, header hierarchy, and image optimization – to strengthen organic visibility.
Facebook & Instagram
Content Creation & Advertisement Management
Our key activities included:
- Developing a content calendar highlighting seasonal campaigns, new arrivals, and design inspiration.
- Designing visually cohesive graphics and video assets tailored to each platform’s best practices.
- Managing community engagement – responding to messages, comments, and inquiries to build stronger relationships.
- Running paid social campaigns targeted toward homeowners, architects, and contractors, leveraging demographic and interest-based targeting to reach qualified audiences.
- Monitoring analytics and performance trends to adjust creative direction and optimize engagement rates.
Google Ads
Content Creation & Ads Management
To complement the organic and social efforts, we implemented a Google Performance Max campaign designed to drive leads and conversions across Google’s full advertising network.
Our process included:
- Setting up audience segments and conversion goals aligned with the client’s business objectives.
- Creating tailored asset groups featuring product imagery, compelling copy, and calls-to-action.
- Optimizing campaign settings for budget efficiency and improved cost-per-lead performance.
- Implementing robust conversion tracking to capture lead form submissions, phone calls, and map interactions.
- Continuously refining the campaign based on data insights – including creative testing, bid adjustments, and keyword expansion.
SEO & AI Search Visibility
Organic Growth & AI Search Optimization
Our SEO strategy focused on improving organic visibility, driving targeted traffic, and enhancing the site’s overall authority within the construction and design materials industry.
Key activities included:
- Conducting a full SEO audit to identify technical issues affecting indexing, crawlability, and performance.
- Performing in-depth keyword research to target high-intent search terms relevant to products such as timber, ceramics, and decking.
- Optimizing on-page elements – titles, meta descriptions, headers, and image alt text – to align with keyword strategy.
- Implementing a technical SEO framework including structured data, XML sitemaps, and optimized URL hierarchy.
- Enhancing internal linking between product and category pages to strengthen topical relevance.
- Establishing a content optimization strategy, guiding the editorial tone and page structure to meet user search intent.
- Setting up performance tracking through Google Analytics and Search Console to monitor growth and keyword rankings.
Client Testimonial
DomainStar was referred to us by a trustworthy business partner/friend. After reviewing their website, I decided to give DomainStar a try. I am happy to say I was not disappointed! From the onset, I knew DomainStar was a team I could work with. I worked with Pavlos, who listened to my desires and offered professional advice and expertise. Re-creating our website came with challenges that Pavlos did not back down from. He kept me informed every step of the way and met every deadline. In the end, I was very pleased with the final project. I have not hesitated to recommend DomainStar to my friends and business associates
