Project Overview
Louis Hotels, a renowned hotel chain operating in Cyprus and Greece, approached our agency with the goal of improving their online visibility, increasing organic search traffic, and ultimately driving more bookings through their website. With a diverse range of hotels and a commitment to exceptional service, Louis Hotels aimed to enhance their online presence and capture a larger share of the competitive hospitality market.
From search engines to AI assistants, from Google results to ChatGPT recommendations, Pilakoutas Group shows up wherever Cyprus car buyers are looking.
Our Role
- Comprehensive keyword research
- On page optimisation
- Technical SEO Audit
- AI Search Visibility Strategy
- Performance Report
Search Engine Optimisation
Strategy & Execution
Keyword Research and Optimization: We conducted in-depth keyword research to identify high-value and relevant keywords for each hotel destination. Using this data, we optimized the website’s meta tags, headings, content, and internal linking structure. This ensured that Louis Hotels’ website was effectively targeting the right keywords and attracting qualified organic traffic.
On-Page Optimization: We performed thorough on-page optimization, including improving site architecture, enhancing page load speed, optimizing image alt tags, and creating SEO-friendly URLs.
Content Strategy: We developed a content strategy focused on creating informative, engaging, and keyword-rich content. This included creating blog posts, destination guides, and articles highlighting the unique features and offerings of each hotel and destination.
Technical SEO: Our team conducted a comprehensive technical SEO audit of the website, identifying and resolving issues that could negatively impact search visibility and user experience. This included optimizing site speed, fixing broken links, improving mobile responsiveness, and implementing structured data markup.
Link Building: We implemented a strategic and ethical link building campaign to improve the website’s authority and increase its visibility in search results. This involved acquiring high-quality backlinks from relevant and authoritative websites in the hospitality industry.
AI Search Visibility
Organic Growth & AI Search Optimization
As travellers increasingly turn to AI assistants like ChatGPT, Gemini, and Google AI Overviews when planning their next getaway, we optimized Louis Hotels’ content and entity signals to strengthen visibility across these tools. We refined property descriptions, destination guides, and collection pages (Elegant, Family, Villas) to align with how AI assistants interpret and recommend hotels, ensuring Louis Hotels surfaces prominently when travellers ask for recommendations across Cyprus and the Greek islands.
Through structured data and clear entity associations between the Louis Hotels brand and its properties, destinations, and collections, we improved the group’s chances of being cited directly within AI-generated travel recommendations, alongside its continued strength in traditional search.
Client Testimonial
The DomainStar team can be characterized as a bunch of SEO nerds, always willing to go the extra mile and explain to us everything technical and non-technical related to the SEO service. We will definitely continue our collaboration with them!
