SEO: What is it and how can it help organically transform users into potential customers

Search Engine Optimisation, also known as SEO, is a digital marketing technique that uses the practice of increasing the quantity and quality of traffic to your website through organic search engine results. By organic search engine results, I mean by ranking at the very top of Google, Yahoo, Bing etc. In addition, SEO Cyprus is the process that organizations go through to help make sure that their site ranks high in the search engines for relevant keywords and phrases.

Keep in mind that search engine optimization takes time to work its magic. You won’t experience the benefits of SEO overnight. In fact, it may take months to enjoy the results of your hard work. Trust me when I say, when results start coming in, it will be totally worth it.

How Search Engine Optimisation can transform your business when used properly:

Many businesses nowadays “battle” with each other on who will rank higher in the Search Engine results, mainly by using and optimizing related brand keywords as well as many other techniques!

However, most Cyprus businesses do not really understand the true meaning of SEO and how important it can turn out to be for their business’s traffic & sales. Sadly, SEO is not as popular in Cyprus as it is in other countries. Nonetheless, talking from personal experience in the field of Digital Marketing and after many and long-lasting cooperation with businesses both in Cyprus and abroad, I can reassure you that SEO is one of the most efficient digital marketing techniques that can start a new era for your company, in terms of traffic & sales.

At the beginning of this article, I mentioned “Quality Traffic”. With this phrase, I am referring to the specific implementation of techniques so that you can target people who are interested in your product or service. For instance, let’s say you are a company selling shoes, then targeting users that are interested in flowers is not the correct approach or technique. On the other hand, “Quantity Traffic” is also very important, as once you have the right people clicking through from those search engine results pages (SERPs), then the more traffic, the better.

How does Search Engine Optimisation work?

Factors that Affect On-page & Off-page SEO

   1. Content Marketing

 Many SEO specialists when talking about content, refer to it as “King”. Content is effective in both attracting search engines and helping your organization make connections with site visitors. Outlined below are some factors that can assure your content is well-optimized:

  • Meta Titles & Descriptions – The meta description on your website tells search engines a little bit more about what each page is about. This should include your keyword and provide enough details to tell the reader what the content is about.
  • Increase Domain Authority & Trust – Make sure that your content is short and straight to the point. Increasing your Domain Authority will result in higher rankings and therefore, more traffic into your site.
  • Title Tag – Each page consists of a title tag, which is used to inform the search engines what your page is about. According to Google, this should be no more that 70 characters, and it should include both the keyword used to rank for the specific page as well as your business name. We have created another article that explains in detail the best practices for the title tag length.


   2. Internal & External Links

A link is a clickable phrase that leads from one page to another, either it’s internal or external. These can be either internal links or external links. Internal links are the links that redirect you to content in your site. These links can help Google learn more about your site, hence increasing domain authority & trust. External links are the links that redirect to content/sites that are not your own. This is also known as off-page SEO. However, you want to be careful here as spamming sites with your links is a quick and easy way to get your site banned from the search engines.

Link building is one of the most important tactics used in SEO, as links are a signal to Google that your site is a quality source, one that is worthy of citation. It is completely logical that sites with more backlinks, both internal & external, tend to earn higher rankings in search engines. No SEO strategy & implementation is complete or worthy without link-building practices. You can read our extensive article as to why are backlinks important for SEO.

This blog post is just an indication of how severely SEO can transform your business and turn it into a successful one. Businesses in Cyprus are just realizing the importance of having an online presence and need to take full advantage in order to stay competitive in the online market we are leaving in. If you want to achieve that and are looking for your next strategic partner, drop us a line or an email and we will be happy to discuss with you!

You can always learn more about how SEO works. and what is included in our SEO Services.

Finally, we have gathered and answered the 12 most common SEO FAQs.


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