It is widely known and proven, that when SEO is performed at its maximum capacity, it will increase the number of organic leads into your website and therefore the number of potential customers & sales. Therefore, if you are a company without an SEO strategy, then it means that you are missing out on your competitors.
But how can you go about creating an effective SEO strategy that can help you achieve that kind of success? Google, which is the leader in the market of search engines, regularly makes changes to its algorithms so that user experience is improved. However, this makes it more difficult for businesses to maintain a good ranking in the search engines. This article will outline all the important factors that needed to be dealt with and what you need to know for an effective SEO Cyprus strategy.
Know Your Brand Needs
Your SEO strategy should always align with the goals that you want to achieve, the specific audience you are targeting as well as the competition you want to outrun. Also, you need to make sure that you are up to date with all the latest trends provided by Google. In order to get a better understanding of the brands needs & goals you will need to ask the following questions:
- How well are you performing on the SERP’s?
- What does your target audience search for?
- How are your competitors performing?
A thorough SEO audit will allow you to scan your website and identify all errors. These mainly include:
- Navigation, user experience, readability and many more.
- Bugs that can impact crawling or site load speed.
- SERP performance for targeted keywords.
- Whether backlinks are coming from high Domain Authority sites.
- If content is optimized for conversions.
Once you successfully identify all flaws & errors, then you can opt-in to fix them and therefore achieve better-ranking results and performance.
Keywords are specific words and phrases that people search in the web. These keywords help search engines like Google understand what your content and services are about. When you perform keyword research, you need to find and prioritize keywords based on their relevance, demand and competition.
You should optimize your content with a mix of branded keywords, long-tail keywords as well as short-tail keywords. The optimal is to choose keywords with low competition yet high search volumes.
Also, apart from your content, you will need to include keywords in titles, URL’s, meta descriptions, headings and generally optimize the site with the keyword that you have decided fits the best.
“Content is King”. Creating great content is the main foundation of SEO. Google values sites that include great content that serve the purpose of users to get educated. Therefore, Google will favour web sites that have a high level of Expertise, Authoritativeness & Trustworthiness. Such web pages are likely to boost their rankings in the SERP’s.
Interesting content means that people will surely engage with it. Therefore, you need to make sure that your content reflects on your services and at the same time educates the users.
Mobile Friendly site
Google has shifted its attention enormously towards mobile-friendly sites. Therefore, to better optimize search results for mobile users, Google has now moved to mobile-first indexing. The rule is to always make sure that your website has a responsive design as well as provides a good user experience to your audience.
We have created a 12-step guide as to how to make your website mobile-friendly and why it is important to have a mobile-friendly website.
High Authority Backlinks
Link building is the best way to build authority and trust, which will eventually naturally boost your rankings in the SERP. Backlinks help Google understand the level of your page quality. Backlinks include of both inbound links & outbound links.
However, you cannot afford to have low-quality backlinks. The reason behind this is that backlinks in sites with high Domain Authority will drive referral traffic to your website, and therefore generate more sales. We have a great article as to why are backlinks important.
At DomainStar, we consider ourselves SEO experts, with the aim to help businesses increase their online presence and generate more traffic & sales. If you want a 20-minute free consultation to understand what’s included in our SEO services, get in touch with us and one of our representatives will get back to you.