The importance of a Mobile Friendly website for your business: 12 Steps to make your website mobile friendly


If you are looking to grow your business, then a mobile friendly website is a must-have. Your website is the centrepiece of your marketing campaign and it should reflect your brand identity and be easy to navigate around. If you don’t have a mobile friendly website, then you are missing out on valuable traffic from mobile users who aren’t just using their phones for texting friends or playing games but also looking for information about products and services they need.

According to Google, 85% of all online activity is done on mobile devices. Mobile users are more likely to buy from a responsive website and they’re also more likely to share your content on social media.

The importance of mobile-friendly website design for your business cannot be overstated. Here are some reasons why:

  1. Mobile usage is on the rise: More and more people are using their mobile devices to browse the internet. In fact, mobile devices now account for over half of all internet traffic. If your website is not mobile-friendly, you risk losing potential customers who are browsing on their phones or tablets.
  2. Improved user experience: A mobile-friendly website is easier to navigate on a smaller screen, with larger buttons and simpler layouts. This creates a better user experience and can lead to increased engagement and conversions.
  3. Better search engine rankings: Google has stated that mobile-friendliness is a ranking factor in its search algorithm. This means that if your website is not mobile-friendly, it may not rank as well in search results, making it harder for potential customers to find you.
  4. Competitive advantage: A mobile-friendly website can give you a competitive advantage over businesses that have not yet optimized for mobile. By providing a better user experience, you can differentiate your business and attract more customers.
  5. Increased conversions: A mobile-friendly website can lead to increased conversions, as users are more likely to take action (such as making a purchase or filling out a form) when the website is easy to use on their mobile device.


In summary, having a mobile-friendly website is no longer optional, it is essential. By optimizing your website for mobile devices, you can improve user experience, increase search engine rankings, gain a competitive advantage, and boost conversions. So how would someone do this? We have outlined below the 12 steps you need to address in order to make your website mobile friendly:

1. Use a responsive design:

A responsive design ensures that your website adjusts to fit the screen size of the device it’s being viewed on. At DomainStar we design and develop websites to be responsive across desktop, mobile, and tablet devices.

2. Choose a mobile-friendly content management system:

This will ensure that your website is optimized for mobile devices. However, this still means that you will need to work on the responsiveness of the website. A highly recommended CMS (Content Management System) is WordPress.

3. Optimize your images:

Reduce the file size of your images to ensure that they load quickly on mobile devices.

4. Use mobile-friendly fonts:

Use fonts that are easy to read on smaller screens.

5. Limit the use of pop-ups and interstitials:

These can be frustrating for mobile users and can negatively impact user experience.

6. Use large, easy-to-click buttons:

Make sure your buttons are large enough to click on a touchscreen device.

7. Simplify your navigation:

Keep your navigation simple and easy to use on a smaller screen.

8. Use short paragraphs and bullet points:

Break up your content into smaller, more digestible chunks.

9. Make sure your website loads quickly:

Mobile users have less patience for slow-loading websites.

10. Use mobile-friendly forms:

Ensure that your forms are easy to use on a smaller screen.

11. Test your website on multiple devices:

Make sure your website looks and functions properly on various mobile devices.

12. Monitor your website analytics:

Keep track of your website’s mobile traffic and make adjustments as needed.

By following these 12 steps, you can ensure that your website is optimized for mobile devices, providing a better user experience for your mobile visitors. If you are looking for website design services in Cyprus, that guarantee a mobile-friendly website, please do not hesitate to contact us.

FAQs - Frequently Asked Questions

A mobile-friendly website is a website that is designed and optimized to be easily viewed and used on mobile devices such as smartphones and tablets. A mobile-friendly website is designed to provide a positive user experience for visitors who access the website on smaller screens and touch-based devices.

A mobile-friendly website typically has the following characteristics:

  1. Responsive Design: The website automatically adjusts its layout and content to fit the screen size of the device being used to access it. This means that the website is easy to read and navigate on smaller screens.

  2. Fast Load Times: The website loads quickly on mobile devices, even when using slower internet connections. This is important because mobile users are often on-the-go and may have limited time to wait for a website to load.

  3. Easy Navigation: The website has a clear and simple navigation menu that is easy to use on a touch-based device. This makes it easy for visitors to find the information they need quickly and easily.

  4. Mobile-Optimized Content: The website’s content is optimized for mobile devices, with shorter paragraphs, larger fonts, and simpler layouts that are easy to read and understand on smaller screens.

  5. Mobile-Specific Features: The website may include features that are specifically designed for mobile users, such as click-to-call buttons, location-based services, and mobile-friendly forms.

Overall, a mobile-friendly website is essential for businesses that want to provide a positive user experience for their mobile visitors and ensure that they can access their website on any device, anywhere, and at any time.

Here are some tips:

  1. Use a responsive design: A responsive design will automatically adjust the layout of your website to fit the screen size of the device being used to access it. This means that your website will look great on any device, from a small smartphone to a large desktop monitor.

  2. Optimize images: Large images can slow down your website and make it difficult to load on a mobile device. Optimize your images by compressing them and reducing their file size.

  3. Simplify navigation: Make it easy for users to navigate your website on a mobile device by simplifying your navigation menu. Use clear labels and limit the number of menu items to make it easy to find what they’re looking for.

  4. Use readable fonts: Use fonts that are easy to read on a small screen. Avoid fonts that are too small or difficult to read, and use a font size of at least 14px.

  5. Make forms mobile-friendly: If your website includes forms, make sure they are mobile-friendly. Use large input fields and buttons that are easy to tap on a small screen.

By following these tips, you can make your website more mobile-friendly and provide a better user experience for your mobile visitors.

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