If you are a beginner in SEO or just a business owner who wants to improve your website’s organic performance by increasing your visibility in the search engine rankings, then there is a big chance that you have a lot of questions.
SEO is a never ending field. The search engine algorithms are updated every year to give better results for users, and that means that you need to update your SEO strategy as well.
In order to assist you, we have answered 12 of the most commonly asked questions about the SEO basics.
Let’s get the ball rolling…
1. What is SEO?
SEO stands for “search engine optimization.” It’s the process of improving your website’s visibility in search engines. SEO is a way to make your website more visible and attract new customers, but it’s not a quick fix; it takes time and effort to achieve good results.
2. Does my business need SEO in 2023?
If you’re still wondering whether or not SEO is something that your business needs in 2023, the answer is yes. SEO has become an essential part of any digital marketing strategy and if you don’t have it in place yet, now is the time to start thinking about how it could benefit your company.
3. How can I find the keywords people are searching for to find a business like mine?
There are many ways to find the keywords people are searching for to find a business like yours (Free and paid). The most common way is through Google Keyword Planner (a free tool offered by Google), which allows you to see how many times people search for certain keywords, their average monthly search volume, and more. For advanced Keyword Research, you should consult with an SEO agency.
Google Trends shows you what’s trending in real time so you can see what topics are being talked about right now on Twitter or Facebook. You can also use it as a tool for keyword research by typing in related phrases that might not be obvious but could still provide valuable insight into what people want or need from your business.
4. What is a Google Penalty?
A Google penalty is when your website is penalized by Google due to some violation of Google’s Webmaster Guidelines. There are two types of Google penalties: Manual and algorithmic.
A manual penalty means that an individual at Google manually reviewed your site and determined that you violated their guidelines, so they decided to punish it.
An algorithmic penalty is automatic, meaning that the algorithm made the decision without any human intervention. Both can be temporary or permanent depending on what type of violation was detected and how severe it was (e.g., if someone hacked into your site).
5. How long does it take to rank on Google?
Let’s be honest: SEO is a long-term game. Ranking for competitive keywords can take months or even years, and it can be difficult to tell if you’re making progress at all.
If you want to know how long it will take for your site to rank on the first page of Google (or any other search engine), there’s no one answer that applies to everyone.
6. Why isn’t my website ranking on Google?
If you haven’t done your keyword research and created good quality content for your target audience, it’s possible that Google will not rank your site very well.
You need a website that is well built, with a strong user experience (UX) and on-page SEO strategy. If these things aren’t in place, Google won’t know how to rank your pages because they don’t provide any value to the end user.
In addition to having an excellent website, it’s important that you have backlinks pointing towards it; otherwise no one will be able to find out about what you do!
7. How important is keyword research for SEO?
Keyword research is the foundation of SEO. It helps you to understand what people are searching for, what your competitors are doing, and the problems that your customers have.
Keyword research can be done either by using the free Google Keyword Planner or a paid automated Keyword Research tool, such as SEMRush.
We have written a very detailed blog post on how to do keyword research in 3 simple steps. Check it out.
8. On-page SEO vs Technical SEO! What is the difference?
On-page SEO is the process of optimising your website to get a high ranking in search engines. We have created a very descriptive blog post in regard to what On-page SEO is and how to do it.
Technical SEO is the process of making sure that search engines can crawl and index your website correctly.
9. How can I find Technical SEO errors?
The first step is to run a technical SEO audit on your website. This will help you identify any issues with your site’s structure, code and content that could be negatively affecting search rankings.
You will be able to identify issues related to Meta Data, Content, Links (both internal and external) and many more. You will then need to prepare a report for your developer to address them.
10. Does duplicate content harm your website?
Duplicate content is not a good thing. It can cause problems for your website, such as:
- Google penalizing you for duplicate content (possible loss of rankings)
- Visitors finding it confusing and leaving the page quickly because they think they’ve already read the article before.
Duplicate content can be fixed by either removing or rewriting the duplicate content so that it’s unique to each page on your site. If there are too many pages with overlapping information, consider consolidating those pages into one longer article instead of having multiple versions of them all over the web; it will help cut down on some unnecessary repetition!
You can check out our latest article on why are backlinks important in SEO.
11. What is link building?
Link building is one of the most important aspects of SEO, but it can also be one of the most difficult to understand.
Link building refers to methods of gaining links from other sites that point back to your own. In other words, if you build enough quality backlinks (links from other websites), search engines will consider your site more relevant and therefore rank it higher than others in their results pages when someone searches for something related to yours.
12. What Are Google’s Most Important Ranking Factors?
Google considers over 200 factors when assessing a website. We have gathered below the most important ones:
- High-quality Content
- Search Intent and Content Relevancy
- Website Loading Speed
- Mobile Friendliness
- Domain Authority
- Keyword Optimization
- Website Structure
As explained in this article, SEO is a very crucial channel for any business. It provides high quality traffic which has a lot of chance of converting into a quality lead. After all, people searching for something are most likely willing to read more or purchase.
Get in touch with the SEO team at DomainStar to discuss your needs.