What is Search Intent in Keyword Research? A Complete Guide
Search intent is the reason why someone makes a search query on a search engine such as Google or Bing. Search intent should not be confused with keyword, as keyword is what the user types in the search box while search intent is the reason why he’s making this query. In this article, I am […]
How to do a Keyword Research for SEO? 3 Simple Steps
Keyword research is an important step in the SEO process that helps you to identify which keywords your target audience is using, and how to tailor your content strategy to their needs. This enables you to get more relevant organic traffic from search engines like Google, Bing and Yahoo!. Not doing keyword research is like […]
Website Redesign SEO Checklist: Relaunch Your Site Without Losing Rankings
Redesigning a website can both be a blessing and a curse! We have you covered with our Website Redesign SEO Checklist! A website redesign can improve the appearance, conversion rate, visitor experience, and other aspects of your site. A redesign, on the other hand, can really affect your search engine rankings and traffic. In this […]
How To Improve SEO: Strategies To Try First
There are so many factors affecting SEO performance and so many different threads to be overcome when implementing SEO strategies. How do you know where to dedicate your time and effort in order to have significant results on your KPIs and demonstrate progress? Every project in your SEO strategy should have a clear end goal, […]
Digital Marketing Services to help you drive more revenue
It’s a fact that nowadays people spend ⅓ of the day online and that digital marketing services are now an important part of a brand’s advertising strategy. The online marketplace is constantly changing, allowing businesses to re-evaluate current market and consumer trends in order to implement up-to-date digital marketing strategies to reach out to new […]
GA4: A Guide to the Latest Google Analytics Update
In less than a year, the new Google Analytics 4, will replace Universal Analytics starting 1st July 2023. This means that you should switch to Google Analytics 4 if you still want to process your marketing data! This next-generation measuring tool can be used to evaluate user journeys across websites and mobile apps, by utilising […]
Why are Backlinks important for SEO?
Introduction With the changing trends of page ranking and the focus being on E-A-T (Expertise, Authoritativeness, and Trustworthiness), SEO backlinks are one of the most important elements in getting a website to the top of the rankings. Google has been measuring a website’s trustworthiness based on the backlinks it detects from other domains. Backlinks make […]
Προγραμμα επιχορηγησης μικρομεσαιων επιχειρησεων για την ψηφιακη τους αναβαθμιση 2022
Το πρόγραμμα ψηφιακής επιχορήγησης, που ανακοινώθηκε από την κυπριακή κυβέρνηση, καλύπτει μέχρι και 50% του επιλέξιμου προϋπολογισμού, με ανώτατο όριο επιχορήγησης τα 50.000 ευρώ. Το Υπουργείο Ενέργειας, Εμπορίου και Βιομηχανίας ανακοίνωσε στις 27 Σεπτεμβρίου 2022 πρόγραμμα ενίσχυσης των μικρομεσαίων επιχειρήσεων, στο πλαίσιο της ψηφιακής τους αναβάθμισης. Δικαιούχοι της οικονομικής ενίσχυσης είναι: Ήδη υφιστάμενες μικρομεσαίες επιχειρήσεις […]
10 Good Reasons Why You Should Use Google Analytics
Web analytics is crucial for the expansion of a business website because it provides insights into your visitors’ behavior within your site. While there are numerous online analytics solutions available, Google Analytics is the most popular and widely used! With Google Analytics you can monitor and get an understanding of your customers’ behaviour, user experiences, […]
Google Makes It Easy To Create Video Ads
Ever thought about creating Video ads? For most people video ads are frustrating or annoying, but for businesses… oh boy it’s heaven! And what a better way to do it using Google Ads and its updated templates! Yes, you’ve heard right – businesses can now produce video advertising in just a few minutes. Google has […]
