Meta Keywords: Should you utilise them or not?
Introduction Meta keywords are a type of meta tag that can be added to a webpage’s HTML source code to give search engines more information about the content on the page. They are not visible to visitors and are added to the <head> section of a page. However, the use of meta keywords has become […]
SEO FAQs and the 12 most asked basic questions about SEO
Introduction If you are a beginner in Search Engine Optimization or just a business owner who wants to improve your website’s organic performance by increasing your visibility in the search engine rankings, then there is a big chance that you have a lot of questions. SEO is a never ending field. The search engine algorithms […]
What is on-page SEO and how to do it?
Introduction Search Engine Optimization (SEO) is a hot topic in the world of marketing. If you have an online business, it’s likely that you have heard about it. But what exactly is SEO? Well, in short, it’s the process of making your website more visible to search engines and improving its placement on the search […]
What is Google Trends? 4 practical ways to leverage it for your content strategy
What is Google Trends? Google Trends is a tool (which is free) that lets you see what’s trending on Google. In other words it allows you to evaluate the popularity of search terms using Google’s data. You can also use it to find out what people are searching for around the world based on factors […]
SEO for WordPress: 8 Actionable Steps that are definitely required
WordPress is among the most popular content management systems in the world. It’s open source, free, and SEO-friendly. However, simply using WordPress doesn’t guarantee your website will rank No. 1 on Google. You still need to follow best practices and provide real value to users. Below we outline the 8 actionable steps that will help […]
What is Search Intent in Keyword Research? A Complete Guide
Search intent is the reason why someone makes a search query on a search engine such as Google or Bing. Search intent should not be confused with keyword, as keyword is what the user types in the search box while search intent is the reason why he’s making this query. In this article, I am […]
How to do a Keyword Research for SEO? 3 Simple Steps
Keyword research is an important step in the SEO process that helps you to identify which keywords your target audience is using, and how to tailor your content strategy to their needs. This enables you to get more relevant organic traffic from search engines like Google, Bing and Yahoo!. Not doing keyword research is like […]
Website Redesign SEO Checklist: Relaunch Your Site Without Losing Rankings
Redesigning a website can both be a blessing and a curse! We have you covered with our Website Redesign SEO Checklist! A website redesign can improve the appearance, conversion rate, visitor experience, and other aspects of your site. A redesign, on the other hand, can really affect your search engine rankings and traffic. In this […]
How To Improve SEO: Strategies To Try First
There are so many factors affecting SEO performance and so many different threads to be overcome when implementing SEO strategies. How do you know where to dedicate your time and effort in order to have significant results on your KPIs and demonstrate progress? Every project in your SEO strategy should have a clear end goal, […]
Digital Marketing Services to help you drive more revenue
It’s a fact that nowadays people spend ⅓ of the day online and that digital marketing services are now an important part of a brand’s advertising strategy. The online marketplace is constantly changing, allowing businesses to re-evaluate current market and consumer trends in order to implement up-to-date digital marketing strategies to reach out to new […]
