The Big Debate: In-House vs Outsourced Digital Marketing

In-House vs Outsourced Digital Marketing

Introduction In today’s digital age, effective marketing strategies are crucial for businesses to thrive and remain competitive. Digital marketing has emerged as a powerful tool for reaching and engaging with target audiences. However, businesses often face a significant decision when it comes to implementing their digital marketing efforts: in-house vs outsourced digital marketing. The debate […]

Five Reasons Your Business Should Be on Social Media

social media agency

Introduction Social media has become a key marketing channel for businesses. Yet, many companies are still hesitant to use social media (and especially a social media agency) because they don’t see the value in it or don’t know how to start. To help, we’ve put together these five reasons why your business should be on […]

Digital Marketing Services to help you drive more revenue

digital marketing services

It’s a fact that nowadays people spend ⅓ of the day online and that digital marketing services are now an important part of a brand’s advertising strategy. The online marketplace is constantly changing, allowing businesses to re-evaluate current market and consumer trends in order to implement up-to-date digital marketing strategies to reach out to new […]

Προγραμμα επιχορηγησης μικρομεσαιων επιχειρησεων για την ψηφιακη τους αναβαθμιση 2022

Το πρόγραμμα ψηφιακής επιχορήγησης, που ανακοινώθηκε από την κυπριακή κυβέρνηση, καλύπτει μέχρι και 50% του επιλέξιμου προϋπολογισμού, με ανώτατο όριο επιχορήγησης τα 50.000 ευρώ. Το Υπουργείο Ενέργειας, Εμπορίου και Βιομηχανίας ανακοίνωσε στις 27 Σεπτεμβρίου 2022 πρόγραμμα ενίσχυσης των μικρομεσαίων επιχειρήσεων, στο πλαίσιο της ψηφιακής τους αναβάθμισης. Δικαιούχοι της οικονομικής ενίσχυσης είναι: Ήδη υφιστάμενες μικρομεσαίες επιχειρήσεις […]

10 Good Reasons Why You Should Use Google Analytics

Google Analytics

Web analytics is crucial for the expansion of a business website because it provides insights into your visitors’ behavior within your site. While there are numerous online analytics solutions available, Google Analytics is the most popular and widely used!  With Google Analytics you can monitor and get an understanding of your customers’ behaviour, user experiences, […]

Your Guide to Using Instagram Shop for Business

Did you know that setting up an Instagram Shop is a great way to boost your business’s traffic but also create a unique shopping experience for your clients? This tool allows you to build your own online store within the Instagram app for free, in order for customers to discover and buy your products with […]

Google Makes It Easy To Create Video Ads

Ever thought about creating Video ads? For most people video ads are frustrating or annoying, but for businesses… oh boy it’s heaven! And what a better way to do it using Google Ads and its updated templates! Yes, you’ve heard right – businesses can now produce video advertising in just a few minutes.  Google has […]

Meet the new generation of Google Analytics

In today’s society, businesses must understand their customer’s complicated, multi-platform experiences — and at the same time emphasise on their privacy. In 2020 Google released the new generation of Google Analytics; Google Analytics 4, to address these growing measurement standards and assist businesses in succeeding. Google Analytics 4 offered the ability to measure a wide […]

Track users on your website in order to evaluate your true ROI

If your company is investing online, in various marketing channels and would like to know more about the traffic generated (i.e where they clicked, what forms they have submitted, how many phone clicks have been initiated etc), you should consider using Google Tag Manager (henceforth GTM) and Google Analytics. This will enable your company to […]

Your Outsourced Marketing Team

With more than 7 years of combined experience in the field of software development and digital performance marketing, DomainStar is a completely integrated Digital Agency in Cyprus, with expertise in a vast array of services, industries and sectors, enabling us to tailor campaigns and focus on different aspects of your marketing output, all under one […]