DomainStar: Track users in your website in order to evaluate your true ROI

If your company is investing online, in various marketing channels and would like to know more about the traffic generated (i.e where they clicked, what forms they have submitted, how many phone clicks have been initiated etc), you should consider using Google Tag Manager (henceforth GTM) and Google Analytics. This will enable your company to […]

DomainStar: Your Outsourced Marketing Team

digital marketing agency

With more than 7 years of combined experience in the field of software development and digital performance marketing, DomainStar is a completely integrated Digital Agency in Cyprus, with expertise in a vast array of services, industries and sectors, enabling us to tailor campaigns and focus on different aspects of your marketing output, all under one […]

Why are buyer personas important for your company’s digital marketing strategy?


If you have been involved in the marketing world during the past 5 years, you have probably heard of the term ‘Buyer Persona’. Most companies believe that they have identified and understood their Buyer Persona/s, but when the questions kick in, they are surprised of the outcome! If you have landed on this blog post […]

How to Run Facebook Ads: A Step-by-Step Guide to Advertising on Facebook


Our step-by-step guide on how to run Facebook Ads covers the essentials for setting up and initiating paid advertisement in Facebook. When setting up a Facebook Ad, one must be aware of the many boxes needed to be checked. The list can be extensive and includes crucial points such as: Are your image dimensions correct? […]

Inbound Marketing: 3 Ways It Can Benefit Your Business


What is Inbound Marketing? The term inbound marketing has become more and more popular in the marketing/advertising world over the past years. Inbound marketing is defined as a business approach that attracts users/customers by creating content and experiences which are valuable and tailored for the end customer. While the traditional outbound marketing spams and interrupts […]

Design Your Product to Convert


How to Develop a Website Conversion Strategy All website owners aim to keep their conversion rates at a maximum. However, the achievement of that aim is often elusive for most agencies simply because they are on the wrong path. Instead of designing their websites to create interest, they only fair excellently in using them as […]

3 Steps To A Successful Initiation Of A Digital Strategy


What Is Digital Strategy? In a perpetually changing digital scene, achievement in business can regularly rely on what you do (or don’t do). In order to be active & vibrant online you will definitely require a digital strategy that fits your long-term business objectives. A digital strategy depends on your business’s size, objectives/goals and mainly […]