10 Types of Google Ads Extensions and How to Use Them
Introduction Google Ads extensions are powerful tools that can enhance your ad campaigns by providing additional information, increasing visibility, and driving higher click-through rates. With a variety of extension options available, it’s important to understand their functionalities and how to utilize them effectively. This article will explore ten Types of Google Ads Extensions and provide […]
How to write Google ads copy that converts more clicks
Introduction On average, people perform 2.3 million Google searches per second, making it essential for businesses to effectively utilize Google Ads to reach their target audience. Crafting compelling ad copy is crucial for driving clicks and conversions. In this article, we will explore proven strategies and best practices to write Google Ads copy that maximizes […]
A Comprehensive Guide to Campaign Objectives in Google Ads
Introduction When creating a Google Ads campaign, one of the key decisions you’ll make is selecting the right campaign objective. Campaign objectives determine the specific goals you want to achieve with your advertising efforts. Google Ads provides various campaign objectives across different campaign types, each tailored to specific outcomes. In this article, we will explore […]
How to set up a Google Search Ads Campaign: A simple step by step guide
Introduction If you’re looking to drive more traffic to your website or generate leads for your business, Google Ads can be a powerful tool. Specifically, Google Search ads can help you reach customers who are actively searching for products or services related to your business. But with so many options and settings available, setting up […]
How long does SEO take to work for a new website?
According to a survey by Ahrefs, it typically takes between six to twelve months for SEO to show results for a new website. Just to make things clear – SEO is not paid advertising! You can’t just pay and appear in the top results of Google. If you want to rank first in Google’s search […]
What is Google Trends? 4 practical ways to leverage it for your content strategy
What is Google Trends? Google Trends is a tool (which is free) that lets you see what’s trending on Google. In other words it allows you to evaluate the popularity of search terms using Google’s data. You can also use it to find out what people are searching for around the world based on factors […]
How To Improve SEO: Strategies To Try First
There are so many factors affecting SEO performance and so many different threads to be overcome when implementing SEO strategies. How do you know where to dedicate your time and effort in order to have significant results on your KPIs and demonstrate progress? Every project in your SEO strategy should have a clear end goal, […]
Digital Marketing Services to help you drive more revenue
It’s a fact that nowadays people spend ⅓ of the day online and that digital marketing services are now an important part of a brand’s advertising strategy. The online marketplace is constantly changing, allowing businesses to re-evaluate current market and consumer trends in order to implement up-to-date digital marketing strategies to reach out to new […]
GA4: A Guide to the Latest Google Analytics Update
In less than a year, the new Google Analytics 4, will replace Universal Analytics starting 1st July 2023. This means that you should switch to Google Analytics 4 if you still want to process your marketing data! This next-generation measuring tool can be used to evaluate user journeys across websites and mobile apps, by utilising […]
Προγραμμα επιχορηγησης μικρομεσαιων επιχειρησεων για την ψηφιακη τους αναβαθμιση 2022
Το πρόγραμμα ψηφιακής επιχορήγησης, που ανακοινώθηκε από την κυπριακή κυβέρνηση, καλύπτει μέχρι και 50% του επιλέξιμου προϋπολογισμού, με ανώτατο όριο επιχορήγησης τα 50.000 ευρώ. Το Υπουργείο Ενέργειας, Εμπορίου και Βιομηχανίας ανακοίνωσε στις 27 Σεπτεμβρίου 2022 πρόγραμμα ενίσχυσης των μικρομεσαίων επιχειρήσεων, στο πλαίσιο της ψηφιακής τους αναβάθμισης. Δικαιούχοι της οικονομικής ενίσχυσης είναι: Ήδη υφιστάμενες μικρομεσαίες επιχειρήσεις […]
