What is Google Trends? 4 practical ways to leverage it for your content strategy

What is Google Trends?

Google Trends is a tool (which is free) that lets you see what’s trending on Google. In other words it allows you to evaluate the popularity of search terms using Google’s data.

You can also use it to find out what people are searching for around the world based on factors such as time, seasonality and location. This information can help you plan your content strategy, optimise existing content, and identify trends that might be relevant to your business.

In this article, we will explain how to use Google Trends and four ways to support your content strategy:

  1. Find Out What’s Trending On Google
  2. Seasonal Trends – Search Hot Topics Related to Your Industry
  3. Monitor your Competitors
  4. Optimise Your SEO Strategy

Let’s get the ball rolling… 

1. Find Out What’s Trending On Google

Using Google Trends is easy. Simply enter a search term into the search bar, select your country and language and hit “enter.” 

You’ll see a graph that shows how popular that term has been over time, along with related terms that have also experienced an increase in popularity. You can also filter results by category–for example, if you want to see what’s trending among marketers right now, click on “Marketing & Advertising” under “Industry.”

Google Trends

2. Seasonal Trends – Search Hot Topics Related to Your Industry

A seasonal trend is defined as a trends that appears regularly on a specific date or period.

By researching the ‘trending Topics’ you can find out when to kickstart your advertising for a specific product or service.

3. Monitor your Competitors

To determine your brand’s popularity, you can use the compare tool to see how your brand compares to competitors. 

At a glance, see which of your competitors have a higher or lower search volume over time and across different regions.

4. Optimise Your SEO Strategy

It can assist with your SEO strategy in many ways, such as:

  1. Assisting your Keyword Research
  2. Identifying related topics based on the search queries
  3. Building topic Clusters based on ‘Related Queries’ and ‘Related Topics’


It is a great tool for looking at trends, but it’s also important to keep in mind that it can be manipulated. The search engine giant makes sure that its data is accurate and unbiased by using several algorithms to correct any anomalies caused by unusual spikes or drops in searches. However, these corrections may not always reflect reality perfectly because they are based on what people are searching for online rather than what they’re actually doing offline.

We utilise Google Trends in our SEO Service. Reach out to us to learn more about how we can help your website’s SEO rankings!

FAQs - Frequently Asked Questions

Google trends is a tool that allows users to compare the frequency of search terms during a selected time period. The data is collected by Google, which aggregates the search activity of millions of people to determine which search terms are gaining or losing interest over time.

Google Trends is an excellent resource to gain insight into what current search terms people are using to find products and services. The tool can help you find keyword ideas based on what your audience is in fact searching for rather than just focusing on what they should be searching for.

Yes, Google trends is a free tool that can be used by anyone. You can find it here – https://trends.google.com/trends/?geo=CY

Yes, if you leverage this correctly. It can assist your SEO strategy in many ways. We have analysed the ways under the fourth practical way – Optimise your SEO strategy.

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