Digital Marketing Services to help you drive more revenue

It’s a fact that nowadays people spend ⅓ of the day online and that digital marketing services are now an important part of a brand’s advertising strategy. The online marketplace is constantly changing, allowing businesses to re-evaluate current market and consumer trends in order to implement up-to-date digital marketing strategies to reach out to new […]

10 Good Reasons Why You Should Use Google Analytics

Web analytics is crucial for the expansion of a business website because it provides insights into your visitors’ behavior within your site. While there are numerous online analytics solutions available, Google Analytics is the most popular and widely used!  With Google Analytics you can monitor and get an understanding of your customers’ behaviour, user experiences, […]

Google Makes It Easy To Create Video Ads

Ever thought about creating Video ads? For most people video ads are frustrating or annoying, but for businesses… oh boy it’s heaven! And what a better way to do it using Google Ads and its updated templates! Yes, you’ve heard right – businesses can now produce video advertising in just a few minutes.  Google has […]

Track users on your website in order to evaluate your true ROI

If your company is investing online, in various marketing channels and would like to know more about the traffic generated (i.e where they clicked, what forms they have submitted, how many phone clicks have been initiated etc), you should consider using Google Tag Manager (henceforth GTM) and Google Analytics. This will enable your company to […]

Your Outsourced Marketing Team

With more than 7 years of combined experience in the field of software development and digital performance marketing, DomainStar is a completely integrated Digital Agency in Cyprus, with expertise in a vast array of services, industries and sectors, enabling us to tailor campaigns and focus on different aspects of your marketing output, all under one […]

How to Increase Your Website Traffic Without SEO

SEO (Search Engine Optimization) is a brilliant and very effective strategy to increase your website traffic, given the fact that users who are searching for a product or service in Search Engines have a higher intent to convert into a sale (due to high intent), but SEO is not always enough. Relying only on SEO […]

What can retail businesses do to adapt during the coronavirus crisis?

Coronavirus or COVID-19, has changed everyone’s lives, since its outbreak in Wuhan, China. World Meters indicates that there have been 203,569 cases of people affected by the virus and a total of 8,225 deaths. These are alarming results… and it will get worse if we don’t act on a personal level! Governments around the world […]

Why are buyer personas important for your company’s digital marketing strategy?


If you have been involved in the marketing world during the past 5 years, you have probably heard of the term ‘Buyer Persona’. Most companies believe that they have identified and understood their Buyer Persona/s, but when the questions kick in, they are surprised of the outcome! If you have landed on this blog post […]

Inbound Marketing: 3 Ways It Can Benefit Your Business


What is Inbound Marketing? The term inbound marketing has become more and more popular in the marketing/advertising world over the past years. Inbound marketing is defined as a business approach that attracts users/customers by creating content and experiences which are valuable and tailored for the end customer. While the traditional outbound marketing spams and interrupts […]

3 Steps To A Successful Initiation Of A Digital Strategy


Introduction A digital marketing strategy is a plan that outlines how an organization will use digital technologies, tools, and platforms to achieve its business goals. It involves leveraging digital channels, such as websites, social media, email, and mobile apps, to connect with customers, promote products or services, and drive business growth. It should align with […]