Email marketing is one of the most underrating marketing techniques in any market. Email marketing campaigns can instantly connect you with clients and of course deliver promotions that will encourage more website visits, leads, bookings and purchases from your business. Email marketing is widely utilized by companies all over the world to stay top-of mind with their clients or potential clients and build a solid foundation for a future relationship. And the best part, it is one of the cheapest and effective marketing techniques for your company.
The first step in starting an email marketing campaign (LINK) is to set your goals and what you are trying to achieve. Do you want your campaign to just be informative, promote a product/s in your website or for users to contact you? Once you decide, the design of the email template and the objective is clear enough.
How can I collect emails for my campaigns?
After the GDPR regulation that took force on May 25, 2018, you need to make sure that you acquire a list of emails of existing and potential customers to send the campaign to. Make sure that users have provided their consent before you include them in your list. If you do not, this is not a problem. Here are some ways you can build one:
- Sign-up form in your website. i.e. Newsletter subscription
- Ask customers for their email during an encounter or appointment.
Please note that with the correct integrations of your newsletter subscription and contact form, users will be automatically stored in your list for future campaigns.
Tips to Stay Connected
Send out Monthly Newsletters – Once or twice a month you should send out to your clients or potential clients something that is worth reading. For instance, you can redirect them to your newest blog post in your site. This helps you build a long-lasting relationship with them. Sending too many emails, however, can have the revert effect.
Personalize your Email Campaigns – The design of your email campaigns should be as personalized as possible. Meaning, you should include your logo in the email design, a nice picture of what you are actually talking about, the text which you want to promote & a CTA button that will redirect users to the website for a certain action.
Do not Over-do it – Sending too many emails will make potential clients lose their interest and unsubscribe from your list. Be patient.
Do not Stuff your Email Template – Your email campaign should bring some sort of value to the end user. Over stuffing your template will lead to users getting board. Being over promotional can have the same effect.
Email marketing is a powerful tool that can increase the loyalty of your customers. If you want help at developing a strategy, designing email templates, setting up campaigns & acquiring lists you can contact us at firstname.lastname@example.org.