Being able to maintain your business high in the search results is a hard job and doing the best you can when it comes to SEO in Cyprus is what will keep you one step ahead of your competition.
This includes constantly updating your own website while also monitoring the SEO activities of your competitors.
If you’ve seen competitors overtake your top ranks, then you should examine the following five suggestions/tips to catch up!
1. Content creation is the key
When it comes to digital marketing, your focal point should be to “Always Be Creating.”
Whether you’re using SEO, pay-per-click, or another digital marketing method to bring new users to your website, the quality and quantity of your content are critical. Adding new content to your website will attract both search engines and their automatic indexing tools, as well as the individuals who read your pages.
High-quality content can also encourage viral sharing, which enhances the amount of external backlinks pointing to your website thus enhancing your SEO.
Therefore what you will end up having is a “win-win” situation! If you’re worried about competitors stealing your top search rankings, you can’t go wrong by devoting time to create blog posts, articles or even content that can be downloaded. We have a very informative article in regards to why content is crucial for SEO.
2. Keyword targeting
Once you start creating your content the next step is to pay attention to the keywords you’re targeting. Just because you’ve ranked first in Google for a specific keyword doesn’t indicate that you’ll be in the top results forever!
Now it’s time to focus on the search queries that generate the most total traffic. Therefore, have a closer look at the traffic data for various search queries using Google Analytics or Google’s Webmaster Tools software – this will determine which keywords are most productive and generate the most conversations.
3. Stay ahead of SEO news
Day by day, SEO in Cyprus is stepping up its game.
If you can beat your competitors to a new approach or developing trend, you may be able to maintain your lead in organic search results.
Dedicate some time each week to check out for SEO news sites like Search Engine Land or Search Engine Watch. If you notice a significant change in SEO best practices, act quickly to prevent your site from slipping behind in the search results.
4. Backlink monitoring
While it’s critical to keep a check on your own website’s backlink profiles to avoid negative SEO attacks, you should also keep an eye on any changes in the links your competitors are creating.
By monitoring your competitors’ backlink profiles with the right tools/softwares, you can locate possible linking partners for your site as well as uncover any new linking methods your competitors may be employing to try to outperform you.
5. On-site SEO activities monitoring
Keep an eye on your competitors’ on-site optimization efforts as well. If any of your competitors’ SEO actions change, you could be looking at one of two scenarios: they may have discovered a new strategy to optimise their sites in search results, or they may be upgrading their pages in reaction to a search engine penalty.
In any case, it’s a good idea to monitor your competitors’ title tag structures, keyword-optimised headers, and other SEO activity.
Here at DomainStar, we take great pride in regards to the benefits that you will enjoy from our full Cyprus SEO service.
If you are ready to make the first step towards a better future for your business, reach out to DomainStar and let’s discuss our next project!