SEO (Search Engine Optimization) is a brilliant and very effective strategy to increase your website traffic, given the fact that users who are searching for a product or service in Search Engines have a higher intent to convert into a sale (due to high intent), but SEO is not always enough.
Relying only on SEO means that you risk losing potential clients/customers if Google algorithms change, given the fact that you lose positions on keywords with high search volumes. That is the reason why diversifying your channels of increasing website traffic can bring better results to your business in the long run.
This surely does not mean that you should ignore SEO Cyprus, all websites should follow an SEO strategy based on their niche as it guarantees high quality traffic.
In this blog article we will explain different digital methods/strategies that you can utilize to grow your online traffic without SEO.
If you are after short term results, then paid ads are the solution for your business. This is also known as Google Ads marketing.
Google Ads is Google’s online advertising program. Google gives you the authority to create online ads to reach people exactly when they’re interested in the products and services that you offer. You can choose where your ad appears, set a budget that’s best for you, and easily measure the results.
Google ads are highly effective for people or businesses who are looking to gain a significant amount of traffic or leads in a short amount of time. Google Ads Cyprus has an instant impact and gives your brand a much larger reach and exposure as a result of first-page exposure on major search engines.
Social Media Marketing
One the best and most efficient ways to increase your online traffic or presence is social media marketing. Almost everyone is using social media today, so being absent is just NOT an option! Advertising on social media can help you reach more users, increase brand awareness as well as your website traffic. The rise of social media has an unmatched impact on everyday people’s lives around the world and in Cyprus.
Paid social media ads in platforms like Facebook, Instagram & Linkedin can instantly generate hundreds, if not thousands of engagements or clicks on your website, always depending on your budget and market. The main goal of paid social media advertising is to get your ads in front of the right people so that they can take any action.
These platforms offer detailed customer personas and multiple targeting options, which makes it easier for you to get your ads in front of your real audience. From then on, it’s really up to you to provide real value to users and build up a positive relationship with your users.
Email marketing is considered one of the most effective ways to increase website traffic. Effective email marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.
Email marketing gives you the potential to reach potential or existing customers directly. It is considered ideal for building long-term relationships with your customers. Email marketing campaigns are mainly used to promote a new special offer, your services in general, an e book, your brochure, a new product release and literally anything else that you want your customers to be aware of.
Closing off, surely now you should not rely only on SEO to increase your website traffic or awareness, although it’s a channel that brings the most reliable and more likely to convert traffic.
All the strategies/channels discussed above can help you come up with a digital marketing strategy to help you increase your online website traffic
We at DomainStar, a digital marketing agency in Cyprus, know the way to increase your website traffic or brand awareness through different channels. Contact us and we can walk you through on how to do this over a cup of coffee.