DomainStar: Digital Marketing Services to help you drive more revenue

It’s a fact that nowadays people spend ⅓ of the day online and that marketing services are now an important part of a brand’s advertising strategy. The online marketplace is constantly changing, allowing businesses to re-evaluate current market and consumer trends in order to implement up-to-date digital marketing strategies to reach out to new target […]

DomainStar: GA4: A Guide to the Latest Google Analytics Update

In less than a year, the new Google Analytics 4, will replace Universal Analytics starting 1st July 2023. This means that you should switch to Google Analytics 4 if you still want to process your marketing data! This next-generation measuring tool can be used to evaluate user journeys across websites and mobile apps, by utilising […]

DomainStar: Why are Backlinks important for SEO?

With the changing trends of page ranking and the focus being on E-A-T (Expertise, Authoritativeness, and Trustworthiness), SEO backlinks are one of the most important elements in getting a website to the top of the rankings. Google has been measuring a website’s trustworthiness based on the backlinks it detects from other domains.  Backlinks make it […]

Προγραμμα επιχορηγησης μικρομεσαιων επιχειρησεων για την ψηφιακη τους αναβαθμιση 2022

Το πρόγραμμα ψηφιακής επιχορήγησης, που ανακοινώθηκε από την κυπριακή κυβέρνηση, καλύπτει μέχρι και 50% του επιλέξιμου προϋπολογισμού, με ανώτατο όριο επιχορήγησης τα 50.000 ευρώ. Το Υπουργείο Ενέργειας, Εμπορίου και Βιομηχανίας ανακοίνωσε στις 27 Σεπτεμβρίου 2022 πρόγραμμα ενίσχυσης των μικρομεσαίων επιχειρήσεων, στο πλαίσιο της ψηφιακής τους αναβάθμισης. Δικαιούχοι της οικονομικής ενίσχυσης είναι: Ήδη υφιστάμενες μικρομεσαίες επιχειρήσεις […]

10 Good Reasons Why You Should Use Google Analytics

Web analytics is crucial for the expansion of a business website because it provides insights into your visitors’ behavior within your site. While there are numerous online analytics solutions available, Google Analytics is the most popular and widely used!  With Google Analytics you can monitor and get an understanding of your customers’ behaviour, user experiences, […]

Your Guide to Using Instagram Shop for Business

Did you know that setting up an Instagram Shop is a great way to boost your business’s traffic but also create a unique shopping experience for your clients? This tool allows you to build your own online store within the Instagram app for free, in order for customers to discover and buy your products with […]

DomainStar: Google Makes It Easy To Create Video Ads

Ever thought about creating Video ads? For most people video ads are frustrating or annoying, but for businesses… oh boy it’s heaven! And what a better way to do it using Google Ads and its updated templates! Yes, you’ve heard right – businesses can now produce video advertising in just a few minutes.  Google has […]

DomainStar: How does SEO work?

As you already know, SEO is one of the most important factors when you want to boost your website’s traffic, and implementing a good optimization strategy will help you rank higher and convert more searches into actual clients. SEO or else Search Engine Optimization, is the process of making your website appear as high as […]

DomainStar: SEO Tips: 5 Simple Ways to Boost Your Rankings Today

Optimising your website to improve your search engine rankings is an important element in maintaining your website.  Usually many small and medium-sized business owners don’t have the time to dedicate to regular SEO maintenance or studying the newest in what works and what doesn’t, therefore, we’ve come up with this list of quick recommendations to […]

DomainStar: Meet the new generation of Google Analytics

In today’s society, businesses must understand their customer’s complicated, multi-platform experiences — and at the same time emphasise on their privacy. In 2020 Google released the new generation of Google Analytics; Google Analytics 4, to address these growing measurement standards and assist businesses in succeeding. Google Analytics 4 offered the ability to measure a wide […]