P&M Insurance Brokers
Overview
P&M was formed through the merger of the operations of PUA (Prodromou Underwriting Agency) with JMS (John Makriyiannis Insurance Agency), established in the late 1940s, as a partnership (Company Registered in 1976).. They approached DomainStar, with the need to redesign their old website and acquire social and organic traffic & leads. We provided the following services:
Deliverables
- Digital Marketing Strategy
- Website Design & Development
- Content Creation
- Ads & Performance Management
What we achieved:
680k
People Reached
1.3M
Impressions
78k
Engagements
69k
website traffic
Digital Marketing Strategy
After executing our research, we were able to develop a new online strategy for the brand, mainly focused on competitor analysis, social media timeframes, design creatives/brand visuals and ads & budgeting.
Website Design & Development
Having in mind the client’s main target audience for the specific service, we designed and developed a brand new website to be used as the main central channel of the client’s online presence. The website communicates all of the client’s services & products, office locations, announcements and news.
Content Creation
Following the brand’s guidelines and the strategy previously created by our team, we created a consistent monthly plan. Content created for P&M Insurance Brokers ranges from landing pages to banners, to explanatory videos, promotional videos, and animations.
Ads & Performance Management
DomainStar created, managed, monitored and optimised P&M Insurance Brokers’ campaigns. Custom end of month reports were provided to the client in order to understand the progress made against the agreed KPIs.
Client Testimonial
We were looking for a redesign of our old website and our requirements were to have a clean and minimal website, which would be used for our online campaigns. DomainStar understood our requirements and went beyond our expectations. I am really proud and satisfied with the new website and I highly recommend Pavlos & his team for any website-related projects! Thank you, guys!
Constantinos Prodromou
Managing Director
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