DomainStar: Track users in your website in order to evaluate your true ROI

If your company is investing online, in various marketing channels and would like to know more about the traffic generated (i.e where they clicked, what forms they have submitted, how many phone clicks have been initiated etc), you should consider using Google Tag Manager (henceforth GTM) and Google Analytics. This will enable your company to […]

DomainStar: Your Outsourced Marketing Team

digital marketing agency

With more than 7 years of combined experience in the field of software development and digital performance marketing, DomainStar is a completely integrated Digital Agency in Cyprus, with expertise in a vast array of services, industries and sectors, enabling us to tailor campaigns and focus on different aspects of your marketing output, all under one […]

On-site vs Off-site SEO. Why are they both crucial for success?

SEO Cyprus

Today’s topic is all about the importance of on-site and off-site SEO in Cyprus and why they are both crucial for success. So, without further ado, let’s explore what both have to offer!  On-site SEO: One of the most critical processes for achieving higher rankings in a search engine’s organic results and running active SEO […]

Organic Traffic vs Paid Traffic! What are the pros and cons?

In the previous article, we went through 10 of the most popular questions regarding SEO! Now we’ve thought to take it to the next level and go through each question and analyse it in more detail. Today we’ll talk about the difference between organic SEO and paid traffic as well as the advantages and disadvantages […]

9 + 1 SEO Questions & Answers

Some people when they first start engaging with SEO services or they’ve been in internet marketing for a fair amount of time, tend to know some basic rules, terms, and generally some critical things regarding this matter. These things though can be a bit blurred as time goes by and due to the fact that […]

“Tο Word-Of-Mouth είναι η πιο αξιόπιστη μορφή μάρκετινγκ”

«Οι άνθρωποι επηρεάζουν τους ανθρώπους. Τίποτα δεν επηρεάζει τους ανθρώπους περισσότερο από μια πρόταση ενός αξιόπιστου φίλου. Μια αξιόπιστη παραπομπή επηρεάζει τους ανθρώπους περισσότερο από το καλύτερο μήνυμα μετάδοσης…» Mark Zuckerberg Κι´όμως, γνωρίζετε ότι πλέον οι καταναλωτές αποφεύγουν την παραδοσιακή διαφήμιση; Ας ρίξουμε μια ματιά στα πιο κάτω δεδομένα που το αποδεικνύουν. – Το 94% […]

Stay Connected with Your Clients with Email Marketing


Email marketing is one of the most underrating marketing techniques in any market. Email marketing campaigns can instantly connect you with clients and of course deliver promotions that will encourage more website visits, leads, bookings and purchases from your business. Email marketing is widely utilized by companies all over the world to stay top-of mind […]

What can retail businesses do to adapt during the coronavirus crisis?

Coronavirus or COVID-19, has changed everyone’s lives, since its outbreak in Wuhan, China. World Meters indicates that there have been 203,569 cases of people affected by the virus and a total of 8,225 deaths. These are alarming results… and it will get worse if we don’t act on a personal level! Governments around the world […]

3 Steps To A Successful Initiation Of A Digital Strategy


What Is Digital Strategy? In a perpetually changing digital scene, achievement in business can regularly rely on what you do (or don’t do). In order to be active & vibrant online you will definitely require a digital strategy that fits your long-term business objectives. A digital strategy depends on your business’s size, objectives/goals and mainly […]