10 Good Reasons Why You Should Use Google Analytics

Web analytics is crucial for the expansion of a business website because it provides insights into your visitors’ behavior within your site. While there are numerous online analytics solutions available, Google Analytics is the most popular and widely used!  With Google Analytics you can monitor and get an understanding of your customers’ behaviour, user experiences, […]

Your Guide to Using Instagram Shop for Business

Did you know that setting up an Instagram Shop is a great way to boost your business’s traffic but also create a unique shopping experience for your clients? This tool allows you to build your own online store within the Instagram app for free, in order for customers to discover and buy your products with […]

DomainStar: Google Makes It Easy To Create Video Ads

Ever thought about creating Video ads? For most people video ads are frustrating or annoying, but for businesses… oh boy it’s heaven! And what a better way to do it using Google Ads and its updated templates! Yes, you’ve heard right – businesses can now produce video advertising in just a few minutes.  Google has […]

DomainStar: Meet the new generation of Google Analytics

In today’s society, businesses must understand their customer’s complicated, multi-platform experiences — and at the same time emphasise on their privacy. In 2020 Google released the new generation of Google Analytics; Google Analytics 4, to address these growing measurement standards and assist businesses in succeeding. Google Analytics 4 offered the ability to measure a wide […]

DomainStar: Track users on your website in order to evaluate your true ROI

If your company is investing online, in various marketing channels and would like to know more about the traffic generated (i.e where they clicked, what forms they have submitted, how many phone clicks have been initiated etc), you should consider using Google Tag Manager (henceforth GTM) and Google Analytics. This will enable your company to […]

DomainStar: Your Outsourced Marketing Team

digital marketing agency

With more than 7 years of combined experience in the field of software development and digital performance marketing, DomainStar is a completely integrated Digital Agency in Cyprus, with expertise in a vast array of services, industries and sectors, enabling us to tailor campaigns and focus on different aspects of your marketing output, all under one […]

On-site vs Off-site SEO. Why are they both crucial for success?

SEO Cyprus

Today’s topic is all about the importance of on-site and off-site SEO in Cyprus and why they are both crucial for success. So, without further ado, let’s explore what both have to offer!  On-site SEO: One of the most critical processes for achieving higher rankings in a search engine’s organic results and running active SEO […]

Organic Traffic vs Paid Traffic! What are the pros and cons?

In the previous article, we went through 10 of the most popular questions regarding SEO! Now we’ve thought to take it to the next level and go through each question and analyse it in more detail. Today we’ll talk about the difference between organic SEO and paid traffic as well as the advantages and disadvantages […]

9 + 1 SEO Questions & Answers

Some people when they first start engaging with SEO services or they’ve been in internet marketing for a fair amount of time, tend to know some basic rules, terms, and generally some critical things regarding this matter. These things though can be a bit blurred as time goes by and due to the fact that […]