Elena Strongyliotou
Overview
Elena Strongyliotou is a renowned fashion designer based in Nicosia, Cyprus. Known for her unique modern, yet luxuriously elegant bridal and evening gowns, Elena established her label in 1991 and has been creating meticulously detailed couture ever since. They approached DomainStar with the need of the following services:
Deliverables
- E-shop Design & Development
- E-shop Hosting
- E-shop Maintenance
What we achieved:
1.6s
Page Load Time
+290%
Website Traffic Increase
91%
Engagement Rate
4m 03s
Average Engagement Time per Session
The Problem
Elena Strongyliotou approached us with the aim of transforming their old, outdated informative website into a fully functional ecommerce platform. The existing website presented several challenges that needed to be addressed. Firstly, the design was outdated and did not reflect the modern and luxurious essence of the Elena Strongyliotou brand. It was limited in functionality, serving only as an informational site without any ecommerce capabilities, which restricted the company’s ability to sell products online.
Additionally, the site suffered from user experience issues; it lacked user-friendly navigation and interactive features, making it difficult for visitors to explore collections or contact the company effectively. This resulted in poor customer engagement, as the absence of ecommerce functionalities meant missing out on potential online sales and interactive customer connections.
Our Solution
We addressed these problems by redesigning and developing a fully functional ecommerce website. The key enhancements and features included:
1. Modern and Elegant Design
We revitalized the website’s aesthetics to reflect the elegance and modernity of the Elena Strongyliotou brand. The new design incorporates high-quality images, refined typography, and a clean layout that showcases the products beautifully.
Modern Interface
2. Comprehensive Ecommerce Functionality
We transformed the website into a fully functional ecommerce platform, enabling customers to browse and purchase products directly online. Key ecommerce features include:
Shopping Cart: A user-friendly cart system to facilitate easy purchases.
Product Pages: Detailed individual product pages for bags, bridal, and dresses collections with high-resolution images and product descriptions.
Search and Filter Options: Enhanced search functionality and product filters to improve the shopping experience.
3. User-Friendly Navigation and Interactive Elements
We redesigned the navigation to be more intuitive, ensuring users can easily access different sections such as Bags, Bridal, Dresses, About, Press, and Contact Us. Engaging call-to-action buttons like “Shop Now” and “View More” were strategically placed to drive conversions.
Mobile Responsiveness
4. Mobile Responsiveness
The new website is fully responsive, providing a seamless browsing experience across devices, including desktops, tablets, and smartphones. This is crucial for reaching a wider audience and ensuring accessibility.
5. Customer Engagement and Care
We integrated features to enhance customer engagement:
Contact Forms: Easy-to-use contact forms for inquiries and customer support.
Customer Care Section: Information on delivery options and refunds & returns policy.
Client Testimonial
Elena Strongyliotou
Managing Director
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