Project Overview
SuperHome Center is one of Cyprus’s leading home improvement and DIY retail chains, offering a wide range of products across categories such as hardware, tools, garden, furniture, and decor. As the company expanded its e-commerce presence, SuperHome wanted to align its digital experience with the same trust, ease, and accessibility that customers experience in-store.
Our goal was to modernize the online shopping experience through thoughtful UX and UI enhancements, optimizing conversion points, improving user confidence, and reducing drop-offs across key user journeys.
From sign-up to checkout, from product pages to the client dashboard, SuperHome delivers a seamless experience at every step of the journey.
Our Role
- Complete redesign of Log-in & Sign-up pages for frictionless onboarding
- End-to-end optimization of the Checkout Flow (cart → delivery → payment → review)
- Revamped Individual Product Page (PDP) for better engagement and conversion
- Development of a Client Dashboard for managing orders, returns, and account preferences
Account & Checkout Experience
A faster, more cohesive checkout journey
The redesign of SuperHome’s account and checkout flow aimed to create a seamless and confidence-building journey from start to finish. Previously, users encountered fragmented steps and excessive form fields, which increased abandonment rates. We merged the sign-in, sign-up, and guest checkout experiences into a unified, streamlined process with minimal inputs and real-time validation. Returning users are now guided through a simplified login flow, while new customers enjoy a faster sign-up experience with helpful hints and clear CTA hierarchy. These updates enhanced clarity and reduced friction, allowing users to focus on completing their purchases.
The checkout process was transformed into a guided, multi-step flow with clear progress indicators for each stage; Cart, Delivery, Payment, and Review. A persistent order summary keeps users informed of totals and shipping details throughout the process, while inline validation helps prevent errors before submission. On mobile, a sticky CTA bar ensures key actions are always visible, making the experience efficient on any device. The result was a noticeable reduction in drop-offs, faster completion times, and a more cohesive flow that balanced simplicity with transparency.
Individual Product Page
Built to inform, engage, and convert
SuperHome’s product detail pages were reimagined to drive engagement and encourage confident purchasing decisions. We prioritized a clear hierarchy where product name, price, and “Add to Cart” are visible above the fold, supported by a clean carousel of product images with zoom and swipe gestures for mobile. Key specs, delivery information, and stock indicators were brought closer to the top to help users make quick, informed choices. The visual design focused on clarity and consistency, using generous spacing and improved typography to make the content more readable and approachable.
We also introduced elements that promote trust and exploration. Prominent customer reviews, clear delivery estimates, and dynamic stock messaging (“Only 3 left!”) create a stronger sense of urgency and reliability. Below the main content, a “Related Products” section encourages cross-selling without disrupting the primary buying path. Mobile users benefit from a simplified interface, where the “Add to Cart” button stays accessible at all times. The overall redesign resulted in longer session durations, higher engagement, and a measurable increase in add-to-cart conversions.
Client Dashboard
One place for orders, returns, and account control
To support SuperHome’s growing base of repeat customers and trade professionals, we designed a Client Dashboard that centralizes key post-purchase interactions. The previous setup offered limited visibility into order history, returns, and account details, forcing users to rely on customer support. The new dashboard provides a clear, intuitive overview of orders, invoices, delivery status, and saved addresses, all accessible within a visually cohesive and mobile-friendly interface.
We also added features that empower users to self-manage their experience: quick reorder options, the ability to initiate returns directly, and editable account preferences. Visual hierarchy, card layouts, and iconography were used to make complex data feel simple and approachable. This redesign not only reduced customer support requests but also fostered greater loyalty and engagement among registered users, aligning with SuperHome’s commitment to delivering a premium omnichannel experience.
Client Testimonial
Working with this team completely transformed our online experience. They understood our goals from day one and delivered a design that feels modern, intuitive, and perfectly aligned with our brand. The improvements to our checkout flow and client dashboard have made a real difference – both in customer satisfaction and in results
Maria Kourri
e-Commerce Manager
What we achieved:
+22%
in Completed Sign-ups
-18%
In Checkout abandonment
+15%
In Add to Cart rate
+30%
average Checkout Completion Time
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