P&M Insurance Brokers

Overview

P&M was formed through the merger of the operations of PUA (Prodromou Underwriting Agency) with JMS (John Makriyiannis Insurance Agency), established in the late 1940s, as a partnership (Company Registered in 1976).. They approached DomainStar, with the need to redesign their old website and acquire social and organic traffic & leads. We provided the following services:

Deliverables

  1. Digital Marketing Strategy
  2. Website Design & Development
  3. Content Creation
  4. Ads & Performance Management

What we achieved:

680k

People Reached

1.3M

Impressions

78k

Engagements

69k

website traffic

Digital Marketing Strategy

After executing our research, we were able to develop a new online strategy for the brand, mainly focused on competitor analysis, social media timeframes, design creatives/brand visuals and ads & budgeting.

Roadmap

Website Design & Development

 

Having in mind the client’s main target audience for the specific service, we designed and developed a brand new website to be used as the main central channel of the client’s online presence. The website communicates all of the client’s services & products, office locations, announcements and news.

Content Creation

Following the brand’s guidelines and the strategy previously created by our team, we created a consistent monthly plan. Content created for P&M Insurance Brokers ranges from landing pages to banners, to explanatory videos, promotional videos, and animations.

Ads & Performance Management

DomainStar created, managed, monitored and optimised P&M Insurance Brokers’ campaigns. Custom end of month reports were provided to the client in order to understand the progress made against the agreed KPIs.

Client Testimonial

We were looking for a redesign of our old website and our requirements were to have a clean and minimal website, which would be used for our online campaigns. DomainStar understood our requirements and went beyond our expectations. I am really proud and satisfied with the new website and I highly recommend Pavlos & his team for any website-related projects! Thank you, guys!

Constantinos Prodromou
Managing Director

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