Overview
Miranda Exclusive Real Estate is a boutique agency based in Nicosia, Cyprus, led by founder Miranda Stylianaki. Specialising in premium residential and commercial property, the firm serves local professionals, returning Cypriots and international investors who expect discreet, high-touch service and fast responses to new listings. Because these audiences begin their search online, Miranda wanted paid search to deliver a steady flow of high-quality enquiries without inflating marketing spend.
Deliverables
What we achieved:
+540%
Website Traffic Increase
3m 26s
Average Engagement Time Per Session
423K
Reach
1.3M
Impressions
The Challenge
Before our engagement the agency relied on a single broad Google campaign and a handful of boosted social posts that sent every visitor to the home page. Generic keywords attracted apartment hunters outside Miranda’s price bracket, and Facebook-Instagram targeting lacked the granularity to exclude short-stay tenants and bargain-seekers. The account was riddled with irrelevant search terms such as “student flats” while social ads drew likes but few qualified enquiries. Rising costs, fragmented reporting and an overstretched internal team following up unqualified leads made clear that both channels needed a strategic overhaul.
Elevating Google Ads to Capture High-Intent Buyers
We began with exhaustive keyword research to pinpoint the phrases Cyprus-based buyers and expatriates use when searching for upscale homes, offices and investment properties. Those insights informed a fresh campaign structure built around tightly themed ad groups, each sending traffic to a purpose-built landing page that highlighted the most relevant listings.
A parallel negative keyword list blocked low-value searches for rentals, short lets and budget accommodation, immediately trimming wasted spend. Once live, we reviewed search queries daily, added new negatives, rotated expanded and responsive ads, and adjusted bids to favour the locations, devices and times of day that produced the strongest leads.
Landing-page tweaks kept mobile usability and page-speed scores in the green, ensuring every euro pushed serious buyers closer to booking a viewing.
Audience Architecture and Creative Storytelling
We rebuilt Facebook and Instagram campaigns from the ground up, starting with detailed audience segments drawn from demographic data, property-interest signals and the intent patterns revealed by top-performing search keywords. Each segment received bespoke lifestyle imagery that mirrored the aspirational look and feel of Miranda’s listings, paired with concise copy echoing the search-ad value propositions. By aligning tone, visuals and offer across channels we created an uninterrupted brand narrative that felt personal to first-time viewers and familiar to past visitors.
Retargeting, Optimisation and Unified Reporting
Lookalike and retargeting layers kept Miranda top-of-mind among users who had viewed listings or engaged with videos, while frequency caps and phased budgeting prevented over-serving impressions to casual scrollers. Continuous optimisation—testing new visual formats, refining interest clusters and syncing ad scheduling with user-activity peaks—maintained strong engagement and funneled qualified traffic back to the most relevant landing pages. Integrated dashboards tied every lead to its origin, proving exactly how social impressions progressed to property viewings and helping us redirect spend toward the creatives, audiences and time slots with the highest conversion value.
Client Testimonial
DomainStar is the go-to agency for any online marketing/software-related tasks and projects. They are very knowledgeable and are constantly up to date with the latest trends. Thank you for the support and amazing service up to now.
George Mouskides
Managing Director / Owner
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