Floralink

Project Overview

Since 2000, Floralink has been one of Cyprus’s most established names in flowers and plants, born from the merger of four independent family florist businesses into one stronger, more capable company. What started as a partnership between experienced local growers and designers has grown into a full-service floral house, with physical stores in Limassol and Nicosia and a reputation built on freshness, craftsmanship and same-day service.

Rooted in tradition, grown by family, and now blooming online, we gave a beloved Cypriot florist a digital home as warm and welcoming as its stores.

Our Role

A Digital Storefront as Fresh as the Product

Bringing Floralink's in store experience online

Floralink’s biggest challenge was translating a business built on personal service and physical presence into a seamless online experience. We designed an e-shop that mirrors the warmth of walking into one of their Limassol or Nicosia stores, with clean product photography, intuitive navigation and a layout that puts the flowers themselves front and centre.

Every category, from single stem flowers and dried arrangements to indoor plants and outdoor landscaping plants, was structured so customers could find exactly what they needed in a few clicks, whether they were buying a last minute gift or planning a full garden refresh.

Built for How Customers Actually Shop

Practical features that support real buying habits

We knew that for a florist, timing is everything. The website was built to support same day delivery for orders placed before midday, alongside free pick up options from both physical locations, giving customers flexibility whether they want flowers delivered or collected on their way home.

We also built in features that reflect how people shop for flowers: weekly offers, a “Pick of the Month” feature to showcase seasonal arrangements, new account discounts, and a wishlist function for repeat occasions like birthdays and anniversaries. Together these turn one time buyers into returning customers.

A Platform Built to Grow

Supporting the full breadth of Floralink's business

Beyond the core flower shop, Floralink offers bespoke wedding floristry, event styling and garden design services. We made sure the website reflected this, with dedicated service pages for Event Design and Garden Design/Landscaping that showcase past work and make it easy for prospective clients to get in touch.

The result is a single platform that supports Floralink’s full business, from a €20 potted plant to a full wedding floral installation, built on a foundation that can scale as the business adds new categories, offers and services over time.

Client Testimonial

Working with the team gave us a website that finally feels like Floralink. It is professional, warm and easy for our customers to use. Orders have come in from day one and the feedback has been fantastic

Pamela Papaiacovou
e-Commerce Manager

What we achieved:

+86%

in online orders

+65%

In Add to Cart rate

+78%

in aver. monthly website traffic

Digital solutions that drive results