Overview
Dr. Stephanos Ioannou is a medical professional dedicated to improving the lives of his patients through holistic care and evidence-based practices. With a growing online presence and a clear mission to reach more people in need, Dr. Ioannou wanted to expand his visibility to a wider audience searching for his services. To achieve this, he turned to Google Ads as a way to connect with potential patients who were actively seeking support.
Deliverables
- Google Ads Management & Advertisement
- End-of-month Performance Reporting
What we achieved:
+72%
Website Traffic Increase
+65%
Boost in Qualified Leads
13.6%
click-Through-Rate (CTR)
The Challenges
The healthcare sector is highly competitive, with many practitioners bidding for the same keywords. Dr. Ioannou needed a way to stand out and ensure that the right people were finding him online. Before the campaign, much of the web traffic he received was not aligned with his core services, which meant potential patients were slipping through the cracks. The challenge was to create a campaign that delivered precision, efficiency, and measurable results, all while keeping costs under control.
What we delivered
Our work began with an in-depth keyword research process. We wanted to understand how potential patients were searching for Dr. Ioannou’s services, the exact words and phrases they used, and the intent behind those searches. By focusing on the right keywords, we ensured that his ads would appear only when people were actively looking for the type of care he provides. This meant his budget was spent in the most efficient way possible, reaching those who mattered most.
Once we identified the strongest opportunities, we set up a highly structured campaign that reflected the specific areas of his practice. Instead of running broad and unfocused ads, we created separate ad groups that each targeted a distinct service. Every ad group was connected to a carefully chosen landing page on the website, so that when a potential patient clicked, they immediately landed on a page relevant to their needs. This direct connection between ad and page improved both user experience and conversion rates.
What we delivered
To further refine performance, we added a list of negative keywords to the campaign. These acted as filters, preventing ads from showing for irrelevant searches that could waste budget. For example, if someone searched for a service unrelated to Dr. Ioannou’s expertise, the ad would not appear. This reduced wasted clicks and helped keep the campaign tightly focused.
The campaign was not simply set up and left to run. We closely monitored results on a regular basis, tracking which ads were performing well and which areas could be improved. Adjustments were made to bidding strategies, ad copy, and targeting to maximise performance. This ongoing optimisation ensured that the campaign became stronger over time, steadily delivering more qualified leads at a lower cost.
The combination of precise keyword targeting, relevant landing pages, smart exclusions with negative keywords, and continuous optimisation created a powerful campaign that allowed Dr. Ioannou to stand out in a competitive market and reach new patients effectively.
Client Testimonial
Working with DomainStar has been an excellent experience. From the very beginning, their team took the time to understand my practice and my goals, and they created a clear digital strategy tailored specifically to my needs. Thanks to their expertise Google Ads, I’ve seen a significant increase in visibility and new client inquiries for my therapy services in Limassol and across Cyprus.
Stephanos Ioannou
Owner
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