Craft Bakery Sweets is a artisan bakery known for handcrafted pastries, custom celebration cakes, and small-batch treats made with premium ingredients. With a loyal in-store following but limited online visibility, they partnered with us to bring their craftsmanship to life on social media and turn everyday scrollers into regular customers.
We built a content system that captured the artistry behind every bake, from behind-the-scenes footage of dough being shaped by hand, to satisfying close-up cuts of layered cakes and glazed pastries; each post was designed to spotlight craftsmanship and freshness while giving the brand a warm, approachable voice.
We introduced a consistent content calendar mixing product highlights, seasonal specials, customer features, and Reels/Stories that showcased the bakery’s personality, turning a simple feed into a destination people wanted to visit, both online and in person.
We designed and managed targeted Facebook and Instagram ad campaigns built around key moments: new product launches, holiday collections, and local promotions.
Using precise audience targeting based on location, interests, and past engagement, we optimized creative and budget allocation in real time to maximize reach among high-intent, nearby customers. A/B testing on creative formats and CTAs allowed us to continually refine what converted best, driving both online orders and in-store foot traffic.
Working with this team completely changed how people see our bakery online. Our page finally feels like an extension of what we do in the kitchen: warm, detailed, and delicious. The results speak for themselves, but honestly, it’s the confidence in our brand that’s meant the most.
