CowFish Restaurant came to us with a bold concept that needed an equally bold online presence. Blending sushi and meat in one menu, CowFish had built a loyal following of regulars who loved the food, but its social channels weren’t yet doing justice to the atmosphere, creativity, and craftsmanship behind every plate. Posts were inconsistent, the visual identity felt scattered across Facebook and Instagram, and the brand wasn’t reaching the wider audience of food lovers actively searching for new places to eat.
We partnered with CowFish to deliver full social media management and marketing across both platforms, pairing a strong content strategy with targeted advertising. The aim was to turn CowFish’s distinctive menu and dining experience into a consistent, scroll-stopping presence online, one that would grow a loyal digital following, fill tables on quieter nights, and keep the restaurant top of mind for anyone deciding where to eat next.
Our content strategy was built around what makes CowFish stand out: the unexpected pairing of sushi and meat, and the craft that goes into every dish. We planned a content calendar that balanced mouth-watering food photography with behind-the-scenes footage of the kitchen, chef spotlights, and new menu reveals, giving followers a genuine sense of the passion behind the plates.
Every post was shaped to feel current and appetite-driving, using short-form video and high-quality imagery to stop the scroll, while captions carried a tone that was confident, playful, and true to the CowFish personality. The result was a feed that consistently gave people a reason to visit, whether they were regulars or discovering the restaurant for the first time.
Alongside organic content, we ran targeted advertising campaigns on Facebook and Instagram to put CowFish in front of new local audiences and drive footfall on key nights. Campaigns were built around specific goals, including brand awareness, menu promotions, and reservation drives, with creative and targeting refined continuously based on performance data.
We tested different formats, from short video teasers of signature dishes to carousel ads showcasing the menu range, to identify what resonated most with different segments of the audience. This paid layer worked alongside our organic content, ensuring CowFish’s best moments reached beyond its existing followers and brought new diners through the door.
Our food has always spoken for itself, but our social media wasn’t keeping up with it. Since working together, our feed actually looks and feels like CowFish. We’re seeing more people mention finding us on Instagram, and busier nights that we can trace directly back to our campaigns. It’s made a real difference to how new customers discover us
