Overview
Cleedee is an AI-powered recruitment platform dedicated to the hospitality sector, enabling hotels, restaurants and bars to connect with vetted talent in half the usual time. Founded in Nicosia in 2024, the company was preparing to expand across Europe and needed a scalable, budget-conscious way to attract both employers and job-seekers to its new web platform
Deliverables
- Google Ads Management & Advertisement
- End-of-month Performance Reporting
What we achieved:
+47%
Qualified Sessions Increase
14%
Conversion Rate from Click
The Challenge
Before our engagement Cleedee had no structured paid-search presence. Brand visibility was patchy and generic searches such as “hire bar staff fast” or “hospitality jobs near me” were dominated by larger portals with deep pockets. The brief was to win a share of these high-intent queries, drive relevant traffic to purpose-built pages and do it within the lean budget of an early-stage startup.
Strategic Build and Launch
We began by mapping the language real users employed when looking to hire or get hired, separating phrases that signal genuine intent from those that burn budget without producing applications. Insights from this research dictated the entire account architecture.
We created a fresh Google Ads account, split it into campaigns focused on employers and job-seekers, and organised each campaign into tightly themed ad groups that pointed to their own landing pages. This one-to-one message match improved Google’s Quality Score from day one, unlocking lower click prices. An extensive negative-keyword list, covering everything from irrelevant academic queries to unpaid internship searches, shielded the budget from waste.
Ad copy mirrored the pain points uncovered in earlier interviews, promising “pre-vetted staff in 48 hours” to employers and “shift-ready jobs with verified employers” to talent, while display paths and extensions reinforced trust cues such as “no placement fee” and “24/7 chat support.”
Continuous Optimisation and Growth
Once live, the campaign was treated like a living product. Every morning we checked search-term reports to weed out new irrelevant queries and add them to the negative list. Bids were nudged up or down in response to real-time conversion data, ensuring that the strongest ad groups captured impression share while weaker ones were either improved or paused.
Weekly sprints introduced fresh keywords uncovered in search-term mining, refreshed ad headlines to combat ad-fatigue and tested new calls-to-action against existing champions. Performance insights were fed back to Cleedee’s product team, leading to micro-copy tweaks on landing pages that shaved seconds off form completion time.
By month three the account had evolved into a lean engine that consistently outranked larger competitors for the searches that mattered most, delivered a stable 3.8 percent average click-through rate, held cost-per-click 18 percent below the hospitality industry benchmark and, most importantly, produced a 32 percent cheaper cost-per-hire than Cleedee’s previous recruitment channels.
Client Testimonial
Partnering with DomainStar has been a game-changer for Cleedee. Within a single quarter, they transformed our Google Ads activity from a blank slate into a finely tuned engine that keeps our platform buzzing with qualified employers and motivated candidates. We trust them completely with our paid acquisition and can’t imagine growing Cleedee across Europe without their expertise.
Michael Georgiou
Co-Founder
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