Google Ads is the system Google has developed to assist you in marketing your products or services in the Google Search Engine, and its affiliate sites, via the use of a placed text ad that appears when people search for phrases related to your offering – this appears as a “sponsored link”.Pay Per Click (PPC) has an instant impact and gives your brand a much larger reach and exposure as a result of first page exposure on major search engines.
All of our campaign strategies have been designed based on our clients’ needs & their market condition.
This is also known as the Exploration phase. We usually host a client meeting and talk with the client in order to understand their main objectives and the target market.Once this is identified we start researching for the most attractive keywords (based on competition and price per bid) to bid on!Next Process
The keyword strategy is the basis of all our actions. We narrow down the most attractive keywords and then create various forms of ads to reflect each keyword’s target market.Strategy also consists of the ad formats, ad campaigns and the holistic planning of them.Next Process
Ad creation can be considered as one of the most important aspects of a PPC campaign. There are text ads, display ads and a combination of these two.A/B Testing coupled with solid analytics techniques allows us to test our efforts and identify the winning factors that contribute to increased sales.Next Process
This is where we make sure that everything runs smoothly in the campaign level. The campaigns include the correct ads and target the correct ad-sets (target markets).Constant monitoring is essential to make sure that the campaigns are performing.Next Process
We offer end-of-month reports that explain in detail what was achieved in terms visibility, conversion rates and user traffic generation to the end website.This is linked back to the Google PPC investment, which is what actually matters.Next Process
ASPERS Casino is one of the oldest and most renowned casino in the UK market. We’ve been working with them for the past 11 months and the agreed marketing plan included a variety of online marketing services such as Content Creation & Distribution, Social Media Advertising, Native Advertising & Programmatic Media Buying.
The prestige law firm, Efstathios C. Efstathiou LLC was in the look for a stunning website in order to set the grounds for their online expansion.
CATERWAYS was in the look to update their online presence, from an old outdated website to a fully functional web presence…