The Quickest Way For Results

Google Ads is the system Google has developed to assist you in marketing your products or services in the Google Search Engine, and its affiliate sites, via the use of a placed text ad that appears when people search for phrases related to your offering – this appears as a “sponsored link”.Pay Per Click (PPC) has an instant impact and gives your brand a much larger reach and exposure as a result of first page exposure on major search engines.

Our Process

All of our campaign strategies have been designed based on our clients’ needs & their market condition.

PPC

Discover

This is also known as the Exploration phase. We usually host a client meeting and talk with the client in order to understand their main objectives and the target market.Once this is identified we start researching for the most attractive keywords (based on competition and price per bid) to bid on!

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SEO

Strategy

The keyword strategy is the basis of all our actions. We narrow down the most attractive keywords and then create various forms of ads to reflect each keyword’s target market.Strategy also consists of the ad formats, ad campaigns and the holistic planning of them.

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SEO

Ad Creation

Ad creation can be considered as one of the most important aspects of a PPC campaign. There are text ads, display ads and a combination of these two.A/B Testing coupled with solid analytics techniques allows us to test our efforts and identify the winning factors that contribute to increased sales.

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PPC

Campaign Optimisation

This is where we make sure that everything runs smoothly in the campaign level. The campaigns include the correct ads and target the correct ad-sets (target markets).Constant monitoring is essential to make sure that the campaigns are performing.

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PPC

Reporting

We offer end-of-month reports that explain in detail what was achieved in terms visibility, conversion rates and user traffic generation to the end website.This is linked back to the Google PPC investment, which is what actually matters.

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