There is nothing more frustrating like landing on a website that is hard to navigate. Websites should contain intuitive graphics, a less complicated layout and well arranged content. Any visitor who lands on a cumbersome site is most likely frustrated and never comes back again. It is therefore important to design a user friendly website so that visitors can not only decide to stay but also come back another time. Here are some helpful tips that will assist you in designing a user friendly website:
1) Ensure that your navigation is simple and easy to follow.
Anytime you decide to design a site, your main objective should be to keep it as simple and intuitive as possible. Each page should contain a clear and well-named title and the sub-navigation should relate directly to it. It is important to include a utility navigation for larger sites by including a small navigation bar at the top right. This helps reduce clutter and overcrowding the main navigation bar.
2) Keep your logo at the top and to the left.
A logo is a clear indication to the visitor that they are at your site. Place the logo at the top left corner of your site for easy identification. The logo is also a direct link to the Homepage, therefore if the visitor wants to navigate back to the Homepage, a single click on the logo would help.
3) Place your navigation at the top or left side of your user friendly website.
It is important that you present visitors with a clear view of of the option available to navigate through the site. Placing the main navigation bar at the top or left side of the page offers visitor a quick way to run through the site. Also see to it that it is above the fold at all times no matter the device being used.
4) Make sure that visitors always know where they are and where they need to go.
The navigation should be highlighted to indicate the page the customer is currently viewing. This enabled them to know if they ought to move forward or backwards to visit an individual page. Cookie crumbs where linked headings are used and links to other pages provided to guide the visitor. Call-to-action links guides the visitor through specific pathways and presents a user friendly website. These instructions dictate to the users the pages they are viewing and what action they ought to take next. Some examples of these call-to-action instructions include, “Download Now”, “Click here to Order” or “Contact Us”.
5) Use content that is simple, concise, and (relatively) jargon free.
It is understandable that most people want to use a language that will establish them as professionals. However, don’t forget that most readers are common people and any complications in understanding your content will keep them off. Ensure therefore that you use jargon free content which contains keywords that keep your readers at ease and make them enjoy going through the content.
6) Include contact information and make sure it is easy to find.
The main aim of a site is to ensure that you receive communication from your customers. It should be a 2-way communication channel where you provide content and services to your customers, and in return they give you their opinions and feedback. So, make it easy for them to reach you. Place your contact details; email and phone number) at the top right corner or in the footer making it visible on every page. A contact form is also necessary so that potential customers can leave their contact information too.
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Chris Mattias is a Professional WP Developer. He is responsible for the supervision of all WP projects from the initiation phase to the implementation phase and throughout the optimisation phase. He is also one of our dearest copywriters – Thumbs Up !!!