Constructing a Cheap E-Commerce Website
Having an online vision and translating it to an e-commerce website requires weighing what is available against the needs of the prospective site. Some sites will make use of Search Engine Optimization software to lead shoppers to conduct a search directly. Finding the necessary resources to build an e-commerce website is relatively easy. Putting them all together so that they fully engage and best serve the customers’ needs is the bigger challenge. There are a number of steps involved in creating a functional, successful, and cheap e-commerce website. With all the options available for the online entrepreneur, it’s possible to remain within a tight budget.
Step 1: Choose your Domain Name
The first step in setting up a cheap e-commerce website is choosing a name, which can be done through a domain registrar or web hosting company. We would suggest using either GoDaddy or Dynadot as both are leading providers in the industry. Whether your target market is international or local, the name should reflect, in some way, the products or services offered by the site.
It may use a catchy phrase of some sort, to make it memorable as well as stand out among others of its type. There are websites that get a huge percentage of market share simply because people remember the catchy domain name. Thus they use it first and foremost instead of conducting exhaustive searches on a subject.
Step 2: Choose the Right Hosting Package
There are some low-cost web hosting packages available online today, for the multi-faceted value they offer. Hosting packages will determine whether or not the hosting will be shared. If the site’s hosting is shared, there is less control over the security of the site and there may be data breaches–something to keep in mind. The general speed of the server as well as its responsiveness are factors that should be fully considered.
Step 3: Choose the Right E-Commerce Platform
There are several e-commerce platforms available that provide an intuitive customer experience and are available in the form of (SaaS) or bespoke solutions. These are the actual website pages that open a customer’s eyes to new possibilities. They act as a type of virtual salesman, that can take a website to the next level of profitability. A great example of Software As A Service is WordPress. If you would like to learn more about how to use this platform then check out our WordPress Admin Masterclass article.
A platform that can become more customized, allowing for consideration of the site’s key trends within that demographic, can also create profit opportunities. It is important to distinguish whether future changes will be made to the products and services offered. This may result in a lot of extra work if there’s no room left for adjustments made by the initial choice of the e-commerce platform.
Step 4: Choose the Right Service Provider (PSP)
The choice in payment service providers can literally make the difference between a customer deciding to become a repeat customer. Any flaws regarding a site’s security will lead to misgivings and diminished sales on the whole. Therefore, customers need to feel completely secure using their credit cards online. Have a look at our guide on payment gateways for more information.
Step 5: Avoid Security Issues
The professionalism and reputation of a website can and does largely ride on the customer’s experience at the checkout. That being said, a customer doesn’t want to have to be double charged if they click on the “Pay” tab a second time. They should not have to be put into a situation where they would need to click the tab twice. The process needs to be seamless and confidence-inspiring for the customer. Security issues can be largely avoided through the website meeting the appropriate compliance levels of PCI SSC. This is an international governing body that regulates the security of stored credit card information.
Almost any product that a person can think of can be purchased online in some shape or form. The popularity of online shopping has greatly increased over the past decade. Those innovators with the greatest vision, ability to create trends, and adaptability in using their resources will pave the way for online shopping in the future. Those wanting to build a cheap e-commerce website today face the task of making decisions and sifting through some available choices.
The payoff for this work comes when the finished product is up and running. An interactive system that offers solutions for the customer and unlimited earning potential.
Even if all 5 stages are addressed, the website’s navigation must be easy and friendly to the user. Have a look at some useful information on how to make your e-commerce website more user-friendly.