Constructing a Cheap E-Commerce Website
Having an online vision and translating it to an e-commerce website requires weighing what is available against the needs of the prospective site. Some sites will make use of Search Engine Optimization software to lead shoppers conducting a search directly to the online store. Finding the necessary resources to build a e-commerce website is relatively easy. Putting them all together so that they fully engage and best serve the customers’ needs and ultimately, the entrepreneur’s is the bigger challenge. There are a number of steps involved in creating a functional, successful, and cheap e-commerce website. With all the options available for the online entrepreneur, it’s possible to remain within a tight budget, yet still look like a great deal of money was spent in setting it up.
Step 1: Choose your Domain Name
The first step in setting up a cheap e-commerce website is choosing a name for the domain, which can be done through a domain registrar or web hosting company. We would suggest to use either GoDaddy or Dynadot as both are leading providers in the industry. Whether your target market is international or local, the name should reflect, in some way, the products or services offered by the site. It may use a catchy phrase of some sort, to make it memorable as well as stand out among others of its type. There are several websites around today that get a huge percent of market share simply because people remember the catchy, highly-advertised domain name and use it first and foremost instead of conducting exhaustive searches on a subject.
Step 2: Choose the Right Hosting Package
There are some low-cost web hosting packages available online today, for the multi-faceted value they offer. Hosting packages will determine whether or not the hosting will be shared. If the site’s hosting is shared, there is less control in the security of the site and there may be data breaches–something to keep in mind. When considering a hosting package, general speed of the server as well as its responsiveness to sporadically heavy traffic are factors that should be fully considered when developing a cheap e-commerce website.
Step 3: Choose the Right E-Commerce Platform
There are several e-commerce platforms available that provide a fluid, intuitive customer experience and are available in the form of Software as a Service (SaaS), bespoke solutions, or off the shelf software. These platforms vary from Software as a Service, which makes the use of set templates and possibly some extras that may or may not be useful, to bespoke solutions, which allows for a greater level of customization, but may cost more as a result. These are the actual website pages that open a customer’s eyes to new possibilities and generate new sales, acting as a type of virtual salesman, that can take a website to the next level of profitability. A great example of a Software As A Service is WordPress. If you would like to learn more about how to use this platform then check out our WordPress Admin Masterclass article.
A platform that can become more customized, allowing for consideration of the site’s key demographic and emerging trends within that demographic, can also create leads to profit opportunities. It is important to distinguish whether future changes will be made to the products and services offered, as this may result in a lot of extra work down the road if a there’s no room left for adjustment made by the initial choice of the e-commerce platform.
Step 4: Choose the Right Service Provider (PSP)
The choice in payment service providers can literally make the difference between a customer deciding to become a repeat customer or remembering what an bad experience they had at a particular site. Any flaws regarding a site’s security will lead to misgivings and diminished sales on the whole. Therefore, customers need to feel completely secure using their credit cards online. Have a look at our guide on payment gateways for more information.
Step 5: Avoid Security Issues
The professionalism and reputation of a website can and does largely ride on the customer’s experience at the checkout. That being said, a customer does not want to have to wonder if they will be double charged if they click on the “Pay for my order” tab a second time. They should not have to be put into the situation where they would need to click the tab twice. The process needs to be seamless and confidence-inspiring for the customer. Security issues can be largely avoided through the website meeting the appropriate compliance levels of PCI SSC(Payment Card Industry Security Standard Council),an international governing body that regulates the security of stored credit card information.
Almost any product that a person can think of can be purchased online in some shape or form. The popularity of online shopping has greatly increased over the past decade, the past few years, even; there seems to be no limit to where this trend will take shoppers in the years to come. Those innovators with the greatest vision, ability to create trends, and adaptability in using their resources will pave the way for online shopping in the future. Those wanting to build a cheap e-commerce website today face the task of making decisions and sifting through some available choices.
The payoff for this work comes when the finished product is up and running; an interactive system that offers solutions for the customer and unlimited earning potential for the website developer.
Even if all 5 stages are addressed, the websites navigation must be easy and friendly towards the user. Have a look at some useful information from our star experts on how to make your e-commerce website more user friendly.