The Cypriot Sunglasses Hub
Theodoros Georgallides approached DomainStar with the need of an attractive, fast-loading e-commerce informative portal. After gathering all of the requirements DomainStar addressed each in an agile way, utilising the PRINCE2 Project Management methodology. The new partnership between DomainStar & Ledra Originals proved to be mutual beneficial, as Ledra Originals have asked for more updates and DomainStar was more than happy to help.
About Ledra Originals
Ledra Originals offers eye and vision care products including luxury and sports sunglasses, contact lenses, and other optical accessories with high technical and stylistic quality. Moreover it offers full stock of sport and stylistic watches of brand G-Shock.
Ledra Originals required the creation of an e-commerce website in order to address its expansion needs. The main challenge was to develop an optimal, e-commerce infrastructure website.
How DomainStar Helped
Upon a 2-month project lifecycle, DomainStar has developed a slick & stunning website while it reached all the key objectives.
The client objectives were achieved by designing a modern layout that is consistent with the company’s brand image. The design also included attractive components such as retina-ready slider, CSS animations & original HD content.
We developed the website to be 100% responsive for all devices, operating systems & browsers, including smartphones and tablets.
The requirement gathering helped us to structure a well organised site category architecture, to segment all products and enabling highly advanced filtering options including colour, sunglass size and custom tags.
We have followed the Google & Pingdom page ‘speed test’ guideline to resolve all issues achieving a score of 97% and making the client’s website load less than 3 seconds.
The developed website has been fully integrated with New Wood Trees social channels, including Facebook, Twitter, LinkedIn, FourSquare, Google +, YouTube.
DomainStar increased leads conversion by 30% by developing product specific funnels, including:
- Newsletter Opt-In Lightbox Model
- Contact Us Form
- Dynamic Quotation Journeys
The project was delivered according to the expected timelines and requirements. In addition, a full training session was provided to the client in order to master the craft of successful administration.
“It is near impossible to find a company like DomainStar when it comes to professionalism, reliability & service. I want to thank you & your team for the wonderful work you put to achieve a website that I am really proud of.”
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